Digital Commerce & Experience Marketing Lead

Ad Talent Africa; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing firm in Johannesburg is seeking an experienced marketing leader to drive Digital Commerce initiatives. The ideal candidate will develop and implement comprehensive marketing plans, oversee campaigns, and strategically lead efforts to generate measurable business results. This role requires a minimum of 6–8 years of experience in Digital Commerce, strong project management, and excellent communication skills.

Qualifications

• 6–8 years of experience in Digital Commerce or a related marketing environment.
• Strong knowledge of marketing principles and best practices.
• Proven business acumen and ability to think strategically and analytically.

Responsibilities

• Develop and implement a global Digital Commerce and Activations marketing plan.
• Lead the creation of product and service marketing strategies.
• Oversee marketing campaigns and initiatives.

Skills

Digital Commerce

Strategic thinking

Analytical skills

Creative thinking

Budget management

Communication skills

Education

Diploma or Degree (NQF Level 7) in Marketing

Job description

Who Are We

We are a global team focused on Digital Commerce and Activations & Experience, delivering marketing strategies that drive growth, engagement, and qualified lead generation across multiple regions. Our work spans marketing strategy, campaign execution, product and service positioning, and cross-functional collaboration to ensure measurable business impact.

Who Are We Looking For

We are seeking an experienced marketing leader with a strong background in Digital Commerce or a related industry. The ideal candidate is strategic, analytical, and creative, able to design and implement comprehensive marketing plans while managing regional execution. You should be comfortable leading teams, collaborating with stakeholders, and driving initiatives that generate measurable business results.

What Will You Do

• Develop and implement a global Digital Commerce and Activations & Experience marketing plan to support regional objectives.
• Lead the creation of product and service marketing strategies to generate demand and expand growth.
• Oversee marketing campaigns, initiatives, and events, ensuring all materials and credentials are current and aligned with business objectives.
• Determine target audiences and the most effective communication channels.
• Track and report on qualified leads generated through marketing initiatives.
• Conduct market research and competitive analysis to identify growth opportunities and inform marketing strategies.
• Collaborate with regional teams, stakeholders, and creative agencies to ensure alignment and successful execution.
• Manage marketing budgets and monitor campaign effectiveness.
• Maintain clear internal communication to ensure all business units are informed of marketing objectives and initiatives.

What Will You Need

• Diploma or Degree (NQF Level 7) in Marketing.
• 6–8 years of experience in Digital Commerce or a related marketing environment.
• Strong knowledge of marketing principles and best practices.
• Proven business acumen and ability to think strategically and analytically.
• Creative thinking and initiative, with the ability to assertively lead projects.
• Budget management and project management skills.
• Excellent verbal and written communication skills.
• Ability to collaborate effectively with multiple stakeholders across regions.