Digital Campaigns Manager

Metlife; Gauteng; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading insurance company in South Africa is seeking a professional to create and execute integrated marketing campaigns across various channels. The ideal candidate will have a degree in Marketing, 5-7 years of campaign management experience, and exposure to the insurance industry. Responsibilities include ensuring campaign performance, tracking results, and fostering team relationships for growth.

Qualifications

• 5-7 years experience in campaign management.
• Exposure to the insurance industry.

Responsibilities

• Create and execute integrated marketing campaigns.
• Ensure digital campaigns achieve performance targets.
• Track and report on campaign results.
• Oversee performance against key performance indicators.
• Develop relationships with teams to nurture performance growth.
• Ensure accurate campaign setups and thorough testing.

Skills

Campaign management

Digital marketing

SEO

Data analysis

Education

Degree in Marketing or related qualification

Post-graduate qualification in a related field

Job description

Introduction

Metropolitan is one of the services brands in South Africa. With a [missing year?] legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security. Metropolitan operates in South Africa, but the brand is also present in 12 African countries including Namibia, Botswana, Kenya, Ghana, Nigeria, Lesotho, and Swaziland. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance.

Role Purpose

Create and execute end-to-end, integrated marketing campaigns across all relevant channels, including digital, non-digital, social, paid media and events, to boost the sales pipeline, support retention initiatives and drive revenue growth.

Requirements

• Degree in Marketing or related qualification
• Post-graduate qualification in a related field
• 5-7 years experience in campaign management
• Exposure to the insurance industry

Duties & Responsibilities

• Ensures digital campaigns are trafficked effectively to achieve expected performance targets
• Ensures campaigns are set up correctly and call to actions match the content
• Proactively reviews and manages client data to ensure optimal performance on all campaigns
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
• Oversees the campaigns' performance against key performance indicators
• Develops and maintains relationships with all affected teams to nurture performance growth
• Delivers accurate campaign setups and thorough testing
• Has high level knowledge of SEO, adwords, keywords
• Deploys site side tracking across multiple tag management solutions (e.g. GTM)
• Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
• Supports a culture of operational excellence in all client operations processes and activities
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists
• Integrate and articulate digital thinking, platforms and solutions within the marketing and digital teams

Competencies

• Exploring Possibilities
• Thinking Positively
• Interacting with People
• Seizing Opportunities
• Articulating Information