Digital Campaign Specialist

Takealot Group Advertising; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading online retail company in Cape Town is seeking a Digital Campaign Specialist to manage and execute digital advertising campaigns. Responsibilities include planning, monitoring campaign performance, and collaborating with marketing teams for content creation. The ideal candidate has a marketing qualification and at least 2 years of digital campaign management experience, alongside strong analytical and communication skills. Join a dynamic team in an engaging work environment.

Qualifications

• Minimum 2 years of digital campaign management experience.
• Highly organized with attention to detail to meet deadlines.
• Strong working knowledge of digital marketing tools.

Responsibilities

• Ensure effective campaign planning and execution.
• Manage the full life cycle of digital advertising campaigns.
• Collaborate with marketing teams for campaign content.

Skills

Digital campaign management

Interpersonal & communication skills

Analytical skills

Project management

Education

Advertising / marketing qualification

Tools

Google Ads

Google Analytics

Excel

Microsoft Office

Job description

Position Overview

South Africa’s leading online retailer, is looking for a highly talented Digital Campaign Specialist to join our e‑retail media advertising team in our Cape Town offices. We are a young, dynamic, hyper‑growth company looking for smart, creative, hard‑working people with integrity.

Responsibilities

• Ensure effective campaign planning and execution against set targets and budgets.
• Manage the full life cycle of digital advertising campaigns from enquiry stage to completion, including proposals, booking into Asana, insertion order and contract completion.
• Prompt buyers and suppliers for briefs, check stock, align on brief objectives and liaise with clients on creative assets.
• Plan, project‑manage, schedule and implement comprehensive advertising campaigns to achieve established marketing objectives.
• Compile full reports and send detailed post‑campaign reports to clients.
• Work alongside the performance campaign manager and account managers on campaign strategies and evaluate non‑performers.
• Monitor on‑schedule delivery, troubleshoot targeting issues, resolve traffic issues and reconcile discrepancies.
• Schedule and book approved campaigns into Asana cross‑referencing with master calendars and Google Sheets.
• Develop and implement advertising strategies to enhance brand awareness and achieve advertising goals across various channels.
• Collaborate with the marketing team to create compelling content aligned with the overall strategy.
• Utilize analytics tools to track campaign performance, generate reports and provide insights to improve future campaigns.
• Stay updated on industry trends and best practices in digital marketing to suggest and implement innovative campaign ideas.
• Coordinate with external agencies or vendors when necessary to support campaign objectives.

Qualifications

• An advertising / marketing or related qualification (Higher Certificate).
• Minimum 2 years of digital campaign management experience.
• Smart, hard‑working, with demonstrable integrity and a passion for online digital marketing.
• Bias towards action and solution‑oriented, a self‑starter and fast learner with an active thirst for knowledge.
• Willing to take direction and able to work independently, demonstrating initiative.
• Highly organized with meticulous attention to detail and able to multi‑task to meet tight deadlines.
• Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly.
• Strong working knowledge of Excel / Google Sheets and Microsoft Office.
• Expertise in using digital marketing tools and platforms such as Google Ads, Ads Manager, Google Analytics and other relevant tools.
• Strong analytical skills and proficiency in interpreting data to make informed decisions and optimizations.
• Excellent communication and teamwork skills to collaborate effectively with cross‑functional teams.
• Creative mindset with the ability to think strategically and implement innovative campaign ideas.
• Up‑to‑date knowledge of industry trends and best practices in digital marketing.

Culture & Environment

We laugh hard, work harder, and take full ownership of our wins (and learning moments). Teamwork makes the dream work – we’re solution‑seekers who thrive on collaboration. Bring it on – we’re always hungry for fresh ideas and honest input. Ego? We checked that at the door.

Results

Now we’re talking. If you meet the above you are an extraordinary mind – come and join us.

Takealot Group is an Equal Opportunity Employer.

We encourage applicants from the previously disadvantaged groups and people with disabilities to apply.