Digital And Marketing Coordinator

Skills Connector; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A South African marketing agency is seeking a Digital and Marketing Coordinator to manage digital marketing campaigns across multiple platforms. Responsibilities include planning and executing campaigns, handling social media management, and content creation. The ideal candidate must hold a Bachelor's degree in Marketing or a related field, with at least 4 years of experience in digital marketing. Proficiency in Google Ads and Facebook Ads is essential.

Qualifications

• Minimum 4 years of experience in digital marketing, social media management, or related roles.
• Previous experience in a Digital marketing Agency is preferable.
• Strong understanding of SEO, SEM, and PPC strategies.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple platforms.
• Track and analyze campaign performance using analytics tools.
• Develop and schedule engaging content for various social media platforms.

Skills

Digital Marketing Campaigns

SEO

Social Media Management

Content Creation

Analytics tools

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Mailchimp

HubSpot

Job description

The Digital and Marketing Coordinator will assist in the planning, execution, and monitoring of all marketing and digital campaigns across multiple platforms, including social media, email, SEO, and online advertising.

If you TICK ALL these boxes, have the qualification + 3 YEARS post Internship experience, you may apply for this role : Digital Marketing Campaigns : Plan, execute, optimize and track and analyze - Analytics tools (Google Analytics & Meta Business Suite & Develop SEO and SEM strategies;Social Media : Develop, monitor and track performance on various platforms;Content Creation & Campaigns : Creation - blogs, websites, email marketing & social media;Website Traffic & SEO Management : Optimize, monitor traffic & user behaviour (SEO)Lead Generation vs Conversion RatesROAS - Return on Ad SpendCAC - Customer Acquisition Cost

Qualifications & Experience : Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.Minimum 4 years of experience in digital marketing, social media management, or related rolesPrevious experience in a Digital marketing Agency will be preferableExperience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.Strong understanding of SEO, SEM, and PPC strategies.Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Key Responsibilities : Digital Marketing CampaignsPlan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).

Assist in developing SEO and SEM strategies to increase organic and paid reach.

Social Media ManagementDevelop and schedule engaging content for various social media platforms.Monitor and respond to audience interactions and comments.Track performance metrics and suggest improvements based on insights.

Content Marketing & Email CampaignsAssist in content creation for blogs, websites, social media, and email marketing.Manage email marketing campaigns, including list segmentation, automation, and performance tracking.Work with designers and content creators to develop compelling digital content.

Website & SEO ManagementOptimize website content for search engines (SEO).

Monitor website traffic and user behaviour to improve the user experience.Coordinate with web developers for website updates and enhancements.

Analytics & ReportingTrack and report key digital marketing metrics, including ROI, conversion rates, and engagement.Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns.Provide regular performance reports with recommendations for improvement.

Paid Advertising & Budget ManagementSet up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads.Optimize ad spend to ensure maximum return on investment.Monitor trends and adjust strategies based on data insights.