Digital & eCommerce Manager

Humankind Group; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A growing eCommerce firm in South Africa is looking for a strategic and hands-on Digital & eCommerce Manager to drive their digital marketing initiatives. This role includes managing digital campaigns, optimizing the eCommerce performance, and collaborating with various teams. The ideal candidate should possess a strong understanding of digital marketing channels, experience in the beauty industry is advantageous, and a relevant degree or diploma in marketing. Excellent communication and analytical skills are essential for this position.

Qualifications

• 3-5 years of relevant experience.
• Experience in managing digital marketing initiatives.
• Experience in the beauty industry is advantageous.

Responsibilities

• Develop integrated digital marketing strategies.
• Manage digital agencies and ensure compliance.
• Oversee SEO, content marketing, and CRM.
• Lead performance marketing initiatives.
• Execute multi-channel campaigns.
• Optimize eCommerce website and customer journey.

Skills

Digital marketing channels

Marketing automation tools

Web analytics

CMS tools

Project management

Communication skills

Negotiation skills

Creative eye

Knowledge of the skincare market

Influencer marketing

Education

Bachelors degree or Diploma in Marketing, Digital Marketing, or Communications

Tools

Klaviyo

Mailchimp

MS Office

Job description

We are seeking a strategic and hands-on Digital & eCommerce Manager to lead and execute digital marketing initiatives that drive brand awareness, engagement, and online sales. This role is responsible for managing digital campaigns, optimizing eCommerce performance, and collaborating with internal teams and external agencies to achieve business goals.

Key Responsibilities

• Develop and implement integrated digital marketing strategies in collaboration with leadership.
• Manage digital agencies, ensuring adherence to brand guidelines, timelines, KPIs, and budgets.
• Oversee paid media, SEO, content marketing, and customer relationship management (CRM).
• Lead performance marketing initiatives to drive engagement and conversions.
• Maintain a digital campaign calendar aligned with commercial and promotional cycles.
• Execute multi-channel campaigns across email, social, search, display, and website channels.
• Conduct A/B testing and use analytics to optimize campaign effectiveness.
• Optimize the eCommerce website, focusing on UX/UI, conversion rates, and customer journey.
• Support influencer and content strategy for paid media campaigns.
• Implement loyalty and retention programs to increase customer lifetime value.
• Track and report on digital KPIs, ROI, and competitor activity.
• Ensure budget compliance and monitor agency billing.
• Coordinate website updates, pricing changes, and eCommerce sampling programs.
• Collaborate cross-functionally with Sales, Marketing, and Education teams.

Knowledge and Skills

• Strong understanding of digital marketing channels: SEO, PPC, social media, email, and display advertising.
• Proficient in marketing automation and CRM tools (e.g., Klaviyo, Mailchimp).
• Experienced with web analytics and eCommerce platforms.
• Familiar with CMS tools and ERP systems.
• Skilled in MS Office and project management.
• Commercially astute with excellent communication, negotiation, and stakeholder management skills.
• Creative eye with the ability to maintain premium brand aesthetics.
• Knowledge of the South African skincare and online market.
• Experience in influencer and affiliate marketing.

Qualifications and Experience

• Bachelors degree or Diploma in Marketing, Digital Marketing, or Communications.
• 35 years of relevant experience.
• Experience in the beauty industry is advantageous.
• Category management experience is a plus.
• Experience managing eCommerce platforms, social media channels, and CRM systems.