Demand Generation Representative (Remote, Standerton)

Blacksmith Agency LLC; Standerton; Remote; ZAR 180,000 - 360,000; Full time

Job summary

Blacksmith Agency is seeking a Sales Development Representative to drive top-of-funnel activities across South Africa. You will research accounts, identify decision makers, and book discovery calls, creating the first impression of Blacksmith for potential clients.

You will use tools like LinkedIn, Salesforce, SalesLoft, and Apollo to craft thoughtful outreach, maintain pipelines, and meet volume goals while keeping outreach quality high.

Qualifications

• 2 years in a similar SDR/BDR role; SaaS or agency experience is a plus.
• Strong written communication and personalized outreach skills.
• Experience with outbound tools: Sales Navigator, SalesLoft, Apollo, ZoomInfo.

Responsibilities

• Source and research ideal accounts based on ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

Outbound outreach

Sales relationship

CRM usage

Communication

Prospecting

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Demand Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

Blacksmith Agency

• Sales
• Full time
• Remote (South Africa)

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Demand Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping every touchpoint high quality.

What You Will Own

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

What You Bring

• 2 years in a similar SDR or BDR role, agency or SaaS experience a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.