Demand Generation Representative (Remote, Polokwane)

Blacksmith Agency; South Africa; Remote; ZAR 240,000 - 360,000; Full time

Job summary

Blacksmith Agency is seeking enthusiastic Sales Development Representatives to join our South Africa team. You will open doors, build targeted accounts, and book discovery calls for our SaaS-focused sales team.

You will research ICPs, craft personalized outreach across email, LinkedIn and phone, and maintain clean Salesforce records while driving thoughtful, high-quality interactions.

Qualifications

• 2 years in a similar SDR/BDR role, agency or SaaS experience is a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools and managing a pipeline.

Responsibilities

• Source and research ideal accounts based on ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for Account Executives.
• Maintain clean Salesforce and SalesLoft records and dashboards.
• Test messaging and optimize targeting with the sales team.

Skills

Written communication

Personalized outreach

Curious and coachable

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Demand Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith for potential clients. This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping every touchpoint high quality.

Blacksmith Agency

• Sales
• Full time
• Remote (South Africa)

What You Will Own

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

What You Bring

• 2 years in a similar SDR or BDR role, agency or SaaS experience a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.