Demand Generation Representative (Remote, Newcastle)

Blacksmith Agency; Newcastle; Remote; ZAR 240,000 - 360,000; Full time

Job summary

Blacksmith Agency LLC is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. You will own the top of the funnel by researching, sourcing and booking meetings with qualified decision makers, creating the first impression of Blacksmith Agency for potential clients.

This role emphasizes thoughtful outreach using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while maintaining high-quality touches.

Qualifications

• B2B sales experience preferred, with quota attainment.
• 2 years in an SDR/BDR role or similar.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools such as Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.

Responsibilities

• Source and research ideal accounts based on ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

B2B sales

Outbound outreach

Pipeline management

Written communication

Research and prospecting

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Demand Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

Blacksmith Agency

• Sales
• Full time
• Remote (South Africa)

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Demand Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping every touchpoint high quality.

What You Will Own

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

What You Bring

• B2B sales experience preferred. Full-cycle closers who have carried a quota are welcome.
• 2 years in a similar SDR or BDR role, agency or SaaS experience a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.