Demand Generation Representative (Remote, Midrand)

Blacksmith Agency LLC; Midrand; On-site; ZAR 240,000 - 420,000; Full time

Job summary

Blacksmith Agency is hiring a Sales Development Representative across South Africa who will own the top of the funnel. You will research, source and book meetings with qualified decision makers, creating the first impression of Blacksmith for potential clients.

The role emphasizes thoughtful outreach using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping touchpoints high quality.

Qualifications

• Minimum 2 years in SDR/BDR roles; agency or SaaS experience is a plus.
• Strong written communication and ability to personalize outreach.
• Familiarity with outbound tools and sequence campaigns.
• Comfortable managing your own sales pipeline.

Responsibilities

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

Outbound sales

CRM proficiency

ICP research

Strong communication

Pipeline management

Tools

Salesforce

SalesLoft

Apollo

ZoomInfo

LinkedIn Sales Navigator

Job description

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Demand Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

Blacksmith Agency

• Sales
• Full time
• Remote (South Africa)

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping every touchpoint high quality.

What You Will Own

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

What You Bring

• 2 years in a similar SDR or BDR role, agency or SaaS experience a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.