Dealer Principal (East Rand Multifranchise)

Motus Holdings Limited; Boksburg; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading automotive dealership in Gauteng is seeking an experienced Dealer Principal to manage all aspects of the dealership, focusing on driving sales and enhancing customer experience. The ideal candidate will have over 5 years in a senior management role within the automotive industry, preferably with luxury brands. Responsibilities include developing strategic plans, leading a team, and ensuring compliance with industry standards. This role offers an opportunity to influence dealership success and customer satisfaction aggressively.

Qualifications

• 5+ years of experience in a senior management role within the automotive industry.
• Proven track record of successfully leading a dealership or automotive retail operation.
• Strong business acumen with financial management skills.

Responsibilities

• Develop and implement strategic business plans for dealership goals.
• Lead a team of sales and administrative staff.
• Monitor dealership performance metrics for improvement.

Skills

Leadership

Sales Growth

Customer Service

Financial Management

Education

Bachelor's degree in Business Administration or related field

MBA preferred

Job description

Job Title

Dealer Principal (East Rand Multifranchise)

Job Location

Gauteng, Boksburg

Deadline

December 25, 2025

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Job Summary

We are seeking a highly motivated and experienced Dealer Principal to lead our automotive dealership. The Dealer Principal will be responsible for managing all aspects of the dealership, including sales, service, finance, and administration. The ideal candidate will have a strong background in automotive retail management and a proven track record of success in driving sales, increasing profitability, and providing exceptional customer service.

Responsibilities

• Develop and implement strategic business plans to achieve dealership goals and objectives
• Lead and motivate a team of sales, service, and administrative staff to achieve high levels of performance and customer satisfaction
• Monitor and analyze dealership performance metrics to identify areas for improvement and implement strategies to drive profitability
• Oversee inventory management, pricing strategies, and promotional activities to maximize sales and profitability
• Ensure compliance with all dealership policies, procedures, and regulations
• Lead and manage the overall operations of the dealership, ensuring that all departments are working cohesively towards achieving business goals and objectives
• Develop and implement strategic plans to drive sales growth and profitability, while maintaining a high level of customer satisfaction
• Maintain strong relationships with OEM and other key stakeholders to ensure alignment with brand initiatives and standards
• Oversee the dealership's financial performance, including budgeting, forecasting, and cost control measures
• Stay current on industry trends and best practices, continuously seeking opportunities for innovation and improvement
• Implement effective marketing and promotional strategies to generate leads and drive foot traffic to the dealership
• Ensure that all operational and compliance standards are met and maintained, including adherence to Audi Experience brand guidelines

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred
• At least 5 years of experience in a senior management role within the automotive industry, with a focus on luxury brands such as Audi
• Proven track record of successfully leading a dealership or automotive retail operation, driving sales growth and profitability
• Strong business acumen and financial management skills, with the ability to analyze data and make informed decisions
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels
• Demonstrated leadership abilities, with a solid understanding of team dynamics and how to motivate and inspire others
• Knowledge of multifranchise brand standards and customer experience best practices is highly desirable

Closing Date

25 December 2025