Data Engineer

Vitesse Partners; Gauteng; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading analytics consulting firm in Gauteng is seeking a Data Engineer (Front end Analytics) for a 12-month contract. The role involves implementing front-end analytics using Google Analytics and Tag Manager, enhancing digital marketing maturity, and improving customer insight collection. Candidates should have a relevant degree and experience with advanced analytics tools. Competitive remuneration offered.

Qualifications

• Bachelor's degree in Data Analytics, Computer Science, Digital Marketing, Statistics, or Information Systems required.
• Industry Certifications such as Google Analytics Individual Qualification recommended.
• Experience with 1st, 2nd, and 3rd party data acquisition and integration.

Responsibilities

• Implement front-end analytics through various platforms.
• Advance the digital marketing & analytics maturity.
• Develop and implement data collection and analytics processes.

Skills

Data analysis

Customer behaviour analysis

Problem-solving

Tagging & Tracking Implementation

Education

Bachelor's degree in Data Analytics or related field

Relevant short courses in analytics & marketing technology

Tools

Google Analytics

Google Tag Manager

Salesforce Marketing Cloud

Firebase

Google Looker Studio

Job description

We are seeking Data Engineer (Front end Analytics)for a 12month contractprovide Technical Expertise to implement front-end analytics throughGoogle Analytics, Tag Manager, and other relevant applications by providing relevant technical expertise.

Enable the collection of customer behaviour on digital platforms.

Improve the Marketing & Digital Products return-on-investment.

Advance the digital marketing & analytics maturity.The position isonsitein Randburg for a contract period of 12 months.Key performance objectivesDigital property and marketing tagging, including mobile applications and Data Management Platform (for Media Audience marketplace)Develop and implementdata collection and data analyticsprocessesAcquire data from 1st, 2nd & 3rd party data sources and maintain databases / data systemsIdentify, analyse and interpret trends in complex data sets - understand analytical information needs; proactively lead and identify areas of customer behaviour, and commercial base performance (inflow, base)Issue reports summarizing the delivery completed in the report format approved and accepted by the Digital Analytics TeamWebsite Tracking and Marketing Tagging, including Mobile applicationsDevelop and implement data collection and data analytics processesAcquire data from 1st, 2nd & 3rd party data sourcesSetting up G4 and Universal Analytics, enhance EcommImplementation and orders tracking, data layer implementation, goals, Funnel visualisationGoogle Tag manager : events setup, advanced click configurations, data layer implementationFirebase implementation and App Analytics set upSet up of data studio dashboardsSupermetrics / API Integration – 3rd party software / tools integration to track all analytics reports in one place.Google marketing channels tracking configurationSalesforce Marketing Cloud – upskilling and entry-level support on SFMC and the integration into the Client digital eco-systemCustomisation of reports as per goals and requirements and analysing the data accuracy.Maintain databases / data systemsDeficiencies and improvements will be discussedat weekly review,including any corrective actions or opportunities for improvements.

Qualifications : Formal EducationBachelor's degree in Data Analytics, Computer Science, Digital Marketing, Statistics, or Information SystemsRelevant short courses / certifications in analytics & marketing technologyIndustry Certifications (Highly Recommended)Google Analytics Individual Qualification (GAIQ)Google Tag Manager Certification (through Google Skillshop)Google Ads Measurement CertificationFirebase Analytics TrainingLooker Studio Reporting CertificationSalesforce Marketing Cloud Email Specialist or AdministratorSystems & Platforms KnowledgeWeb & Mobile AnalyticsGoogle Analytics 4 (GA4) & Universal Analytics (advanced configuration, event tracking, goals, funnels, e-commerce tracking)Firebase (App analytics setup and tracking)Google Tag Manager (GTM) (events, custom HTML tags, advanced click tracking, data layer implementation)Dashboards & ReportingGoogle Looker Studio (formerly Data Studio) – creating and customising dashboardsSupermetrics (integrations with marketing and analytics platforms)API Integration skills (pulling data from multiple sources into a central dashboard)Marketing & CRM ToolsSalesforce Marketing Cloud (SFMC) – entry-level support and campaign analytics integrationGoogle Marketing Platform – Ads tracking, audience targeting configurationData Management Platforms (DMPs)Experience with 1st, 2nd, and 3rd party data acquisition and integrationKnowledge of audience segmentation and marketplace platformsTechnical Competencies : Tagging & Tracking ImplementationData layer design and implementation for websites & mobile appsE-commerce tracking (transactions, orders, revenue)Funnel visualisation setupCross-domain trackingData Analysis & ReportingAbility to clean, transform, and interpret complex datasetsCustomer behaviour analysis (segmentation, trends, funnel drop-offs)Campaign performance analysis and ROI trackingCampaign performance analysis and ROI trackingData IntegrationWorking with APIs for data extractionCombining data from multiple sources (web, mobile, CRM, ad platforms)Automation of reporting processesProblem-Solving & QA Debugging tracking issuesValidating data accuracyTroubleshooting discrepancies between platformsBehavioural Competencies : Relationship BuildingConflict ResolutionDecision MakingCritical AppraisalHolistic Thinking