Data-Driven SEM & Paid Media Strategist

Emporium; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing firm in South Africa is seeking a highly motivated Search Engine Marketing Specialist to manage paid media campaigns across various platforms. The ideal candidate will have a minimum of 2 years of digital marketing experience, a bachelor's degree, and expertise in platforms like Facebook Business Manager and Google Ads. This full-time position offers a competitive salary between R35,000 and R40,000 monthly.

Qualifications

• Minimum 2 years digital marketing experience.
• Valid driver's license and own transport.
• SEO knowledge.
• Lead generation experience.

Responsibilities

• Plan, launch and optimise paid media campaigns across multiple platforms.
• Monitor and analyse performance making data-driven adjustments.
• Conduct keyword research and audience targeting.
• Manage budgets and campaign pacing.

Skills

Facebook Business Manager

Google MCC & Merchant Centre

TikTok Business Manager

Email Marketing (Klaviyo or similar)

Proficiency with UTM setup

Strong reporting and analytical skills

Education

Bachelor's degree

Digital marketing certification

Tools

WordPress

WooCommerce

Shopify

Job description

A digital marketing firm in South Africa is seeking a highly motivated Search Engine Marketing Specialist to manage paid media campaigns across various platforms. The ideal candidate will have a minimum of 2 years of digital marketing experience, a bachelor's degree, and expertise in platforms like Facebook Business Manager and Google Ads. This full-time position offers a competitive salary between R35,000 and R40,000 monthly.