Data-Driven Media Strategy Lead

Diageo; Johannesburg; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A leading global beverage company in Johannesburg seeks a Media Manager Premium Core to develop and implement media strategies that connect with consumers effectively. The role demands over 5 years of media strategy experience and requires a Bachelor's degree in Business or Marketing. The ideal candidate will have strong analytical skills and a deep understanding of the media landscape. We celebrate diversity and aim to create an inclusive culture.

Qualifications

• 5+ years experience in media strategy and planning.
• Expert knowledge of performance advertising and consumer research.
• Proven ability to craft media strategies that deliver YoY growth.
• Analytical mindset with experience in A/B tests and optimization.

Responsibilities

• Develop and implement innovative media plans based on MBP objectives.
• Evaluate media plan scenarios based on budget and brand objectives.
• Manage performance of media agencies ensuring delivery on key tasks.
• Lead partnerships with vendors for media innovation.

Skills

Critical thinking

Commercial competence

Performance driven

Agile

Influencing

Personally resilient

Externally focused

Invest in Talent

Education

Bachelor’s degree in Business, Marketing or related field

Tools

Digital platforms (social, display, video, etc.)

Job description

A leading global beverage company in Johannesburg seeks a Media Manager Premium Core to develop and implement media strategies that connect with consumers effectively. The role demands over 5 years of media strategy experience and requires a Bachelor's degree in Business or Marketing. The ideal candidate will have strong analytical skills and a deep understanding of the media landscape. We celebrate diversity and aim to create an inclusive culture.