Data-Driven Marketing Campaign Specialist

Lyceum College; Randburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An educational institution in Randburg seeks a Marketing Coordinator to drive student enrollments through integrated marketing campaigns. The role involves planning and executing 360-degree strategies across digital and offline channels, ensuring brand consistency and performance tracking. Ideal candidates will have a BCom in Marketing, formal analytics qualifications, and 2–4 years of relevant experience. Strong copywriting, analytical skills, and the ability to manage multiple campaigns are essential. The position offers a dynamic environment focused on commercial outcomes.

Qualifications

• 2–4 years’ experience in marketing coordination or execution.
• Strong understanding of integrated marketing campaigns.
• Proven experience with marketing data and analytics.

Responsibilities

• Plan and execute integrated marketing campaigns.
• Track and report on campaign performance across channels.
• Support sales alignment with marketing data.

Skills

Copywriting

Analytical mindset

Digital marketing

Project management

Collaboration

Education

BCom in Marketing or equivalent

Formal Analytics qualification

Tools

Analytics platforms

Marketing tools

Job description

An educational institution in Randburg seeks a Marketing Coordinator to drive student enrollments through integrated marketing campaigns. The role involves planning and executing 360-degree strategies across digital and offline channels, ensuring brand consistency and performance tracking. Ideal candidates will have a BCom in Marketing, formal analytics qualifications, and 2–4 years of relevant experience. Strong copywriting, analytical skills, and the ability to manage multiple campaigns are essential. The position offers a dynamic environment focused on commercial outcomes.