Data, Analytics and Measurement Senior Specialist

Dentsu Aegis Network; Cape Town; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A major marketing and advertising firm in Cape Town seeks a Data, Analytics & Measurement Specialist to develop custom reports and actionable insights for business stakeholders. This role involves optimizing site experiences, managing vendor relationships, and ensuring best practices in reporting. The ideal candidate has over 5 years of experience in data analytics and proficiency in tools like Google Tag Manager and BigQuery. This position is full-time and permanent.

Qualifications

• 5+ years of experience in data analytics and reporting.
• Experience in managing client relationships.
• Proficiency in Google Tag Manager and BigQuery.

Responsibilities

• Design and develop web analytics architecture.
• Build custom reports and dashboards for stakeholders.
• Collaborate with analytics teams on measurement strategies.
• Manage relationships with vendors and third parties.

Skills

Web analytics instrumentation architecture

JavaScript for Google Tag Manager

Data analysis using BigQuery

Azure data solution management

Effective communication

Job description

The Data, Analytics & Measurement Specialist is responsible for developing custom reports and providing actionable insights to business stakeholders. This role requires collaboration with analytics teams to optimize site experiences and manage vendor relationships to leverage new features and technologies. Additionally, the role involves managing projects and ensuring best practices in reporting and visualization.

Job Description

Key responsibilities

Analytics Management

• Design, develop, and support web analytics instrumentation architecture.
• Regularly evaluate and update the analytics environment to ensure stability, flexibility, scalability, and futureproofing.
• Develop custom JavaScript for Google Tag Manager to create events and triggers.

Reporting and Visualization

• Build and deliver standardized and custom reports for business stakeholders.
• Develop and manage dashboards, ensuring quality and accuracy through independent checks.
• Utilize BigQuery for advanced data analysis and integration with Google Analytics.
• Implement and manage data solutions within Azure to support marketing analytics.

Collaboration and Communication

• Partner with analytics teams on measurement strategies for customized site experiences.
• Liaise with vendors and third-party representatives to maintain and develop relationships.
• Manage client relationships on medium-sized reporting and visualization projects, ensuring clear communication and detailed performance reporting.

Client Service10%

• Managing media brand expectations.
• Day to day administration – meeting minutes, agendas and timing plans.
• Deadline and Project management
• Strategy guidance and input in order to drive the business objectives.
• Attending status /other meetings with media brands.
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
• Attend key client meetings.
• Uphold a positive working culture.
• Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.

Commercial and service ownership 10%

• Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery.
• Scopes and estimates level of effort new projects with guidance from Directors and Head.

Experience

• 5 Years +: Senior

Location

• Cape Town

Brand

• Amplifi

Time Type

• Full time

Contract Type

• Permanent