Data Analyst, Shopper Insights

Mondelez International; Johannesburg; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Mondelez International in Johannesburg is seeking a Shopper Insights professional to drive data-driven, shopper-centric plans across multiple markets. You will map distributor data, generate actionable insights, and influence sales and marketing strategies with rigorous analysis.

The role emphasizes remote collaboration within a global FMCG context, delivering insights on in-store behavior, shelf optimization, and engagement levers across continents.

Qualifications

• Experience in market research within FMCG or major retailer environments.
• Ability to translate insights into business implications for Sales and marketing teams.
• Strong analytical skills with attention to detail and data integrity.

Responsibilities

• Own end-to-end alignment of PRA-data feeds with distributor data.
• Engage with distributor data managers across markets to prioritize data work.
• Produce and maintain coverage numbers by country, channel and retail environment.
• Validate formulas and ensure DFC files are accurate and actionable.
• Deliver clear commercial reports that sales teams can act on.

Skills

Market research

Shopper insights

Data analysis

Communication skills

Go-to-Market knowledge

Stakeholder engagement

Education

Relevant Diploma/Degree in Marketing/Statistics

3-5 years in data/commercial analytics

Tools

PRA

Nielsen

IRI

Job description

Johannesburg, South Africa; Nairobi, Kenya. Full time. R-

Job Description

Are You Ready to Make It Happen at Mondeléz International? Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will be important in supporting and executing our shopper insight capability. You will drive shopper centric plans and execution, across shelf, secondary displays and hot zone. You will build understanding and help usage of the snacking framework, building a holistic view on snacking and activate these insights on cross category activations with internal stakeholders.

How you will contribute

You will:

• Identify and leverage growth opportunity in retail environment of the BU.
• Generate behavior changing insight and identify effective levers of engagement.
• Continuously optimize business through data, tracking, learning.
• Identify knowledge gaps and business needs in respective countries and build research recommendations/research plan with priorities to address them
• For every project define research objectives, research method, scope of analyses and action standards.
• Identify key findings, key insights and develop business implications and/or recommendations, influencing Sales to ensure that they are integrated into business plans.
• Develop and activate insights on general grocery shopping perspective (trip missions, channel shopping habits, etc.), Studies may include observation of in-store behavior.
• Identify drivers of in-store performance, shelf layout, assortment, promotion and pricing, hot zone etc.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Research planning skills plus experience in market research (FMCG/CPG manufacturer or major retailer)
• Good at distinguishing insights that can be leveraged against the business challenge
• Strong analytical skills and attention to detail
• Extensive experience in utilizing market research data
• Willing to work independently in a remote team
• Strong communication and presentation skills
• Consumer / shopper research experience
• Understanding of the 4 C's: strong knowledge of retail environment

Key Responsibilities

• Distributor Data Mapping & Accuracy : Own the end-to-end alignment of PRA-data aggregator (Spot 2 D) feeds with country distributor pulled data. Identify mismatches, drive root-cause resolution, and build a reliable, auditable mapping framework ahead of the incentive-on-IMS transition.
• Stakeholder Engagement : Act as the primary data point of contact with distributor data managers across CEA markets. Understand each country's nuances, build relationships, and ensure data work is prioritised at the distributor end.
• Coverage & Distribution Analytics : Produce and maintain coverage numbers by country, channel, and retail environment. Highlight white spaces and growth opportunities.
• DFC File Management : Support the DFC files: validate formulas, check for gaps and opportunities, and ensure the file is accurate, current, and fit for decision-making.
• Reporting & Insights : Deliver clear, accurate commercial reports that sales and market management teams can act on.

Education & Skills

• Relevant Diploma/Degree
• 3-5 years in a data / commercial analytics role, ideally within FMCG and traditional trade environments
• Strong working knowledge of Go-to-Market models, distributor ecosystems, and in-market sales data flows.
• Excellent Excel / spreadsheet skills - formulas, data validation, large-file management.
• Confident communicator who can hold their own with distributor data teams and internal stakeholders; able to influence without authority.
• Detail-oriented and persistent; someone who chases the last 5% of accuracy.
• Experience with data aggregators (e.g. PRA, Nielsen, IRI) and familiarity with coverage / numeric distribution metrics is a strong plus.

No Relocation support available

Business Unit Summary

Mondeléz International’s Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondeléz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne. The Business Unit’s Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.

Mondeléz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular Shopper Insights Insights

At Mondeléz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life’s moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum

Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.

Join us and Make It An Opportunity!

Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.