Data Analyst – Marketing

Heelsandtech; Gauteng; Hybrid; ZAR 500 000 - 700 000; Full time

Job summary

A financial services company in South Africa is seeking an experienced Data Analyst to mine data for insights and support marketing initiatives. You will work closely with cross-functional teams to analyze key drivers and provide data-driven recommendations. The role requires strong SQL skills and a solid understanding of mobile app growth metrics. This position offers a competitive benefits package, a hybrid work environment, and a focus on work-life balance.

Benefits

Competitive annual leave plus bank holidays

Paid time off including parental leave

Employee wellness app

Qualifications

• 3+ years of working experience as a digital marketing or growth data analyst.
• Strong understanding of mobile app technologies (CDP, Attribution, CRM).
• Have development experience with Business Intelligence tools.

Responsibilities

• Support cross-functional team with end-to-end analyses on key marketing initiatives.
• Produce automated tools and dashboards to facilitate understanding of key growth metrics.
• Work closely with growth marketing team to evaluate and improve marketing campaigns.

Skills

Digital marketing analysis

SQL proficiency

Data modelling

Understanding of mobile app growth metrics

Education

Bachelor's degree in CS, Statistics, Business, Economics or related field

Tools

Looker

Job description

Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet.

We're a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it's only right that we ended up with the name 'Kuda' which means 'love' in Shona, a language spoken in the southern part of Africa.

We're giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices.

We've raised over $90 million from some of the world's most respected institutional investors, and we're rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.

Role overview

Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioural data to establish valuable insights and ensure we make data-driven decisions around acquisition efforts, as well as product and channel experiments.

Our Data Analysts help solve complex problems and ensure we only focus on the highest ROI growth tactics.

Responsibilities

Support our cross-functional team with end-to-end analyses on key marketing initiatives.

Understand our business drivers and KPIs in order to provide actionable insights and data-driven recommendations.

Use data (across ad partners, CRM platforms and internal data sources) to understand our customers better as well as identify opportunities to improve acquisition, engagement, retention, referral and revenue.

Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key growth metrics and experiment results.

Build and maintain growth-owned data models.

Support integration and completeness between our growth analytics stack and the central data ecosystem.

Develop, own and champion how we leverage data from our growth analytics stack.

Work closely with the growth marketing team to evaluate and improve marketing campaigns, including optimising paid ad campaigns, defining metrics, and setting targets.

Work with the life-cycle marketing team to support customer segmentation and ensure data underpins performance analysis.

Support all A / B testing efforts and champion experimentation best practices across the growth team by consistently providing clean and accurate data.

Support the team to navigate the evolving privacy changes.

Requirements

3+ years of working experience as a digital marketing or growth data analyst.

Strong understanding of mobile app technologies (CDP, Attribution, CRM)

Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)

Have development experience with Business Intelligence tools like Looker

High proficiency in SQL, experience with data modelling.

Nice to have :

• Experience in the Fintech or Gaming industry
• Knowledge of African markets
• Strong understanding of SKAdNetwork

Experience with media mix modelling

Bachelor's degree in CS, Statistics, Business, Economics, Engineering or related field

At Kuda, our people are the heart of our business, so we prioritize your welfare.

Well-fare package (Wedding, Compassionate and etc)

We offer a wide range of competitive benefits in areas including but not limited to :

• A great and upbeat work environment populated by a multinational team
• Competitive annual leave plus bank holidays
• Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)

We are advocates of work-life balance, working in a hybrid in office schedule

• ?Goalr – employee wellness app

Kuda is proud to be an equal-opportunity employer.

We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.

We don't regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status.

If you have a disability or special need that requires accommodation, please let us know.