Data Analyst

Sony Pictures; Gauteng; On-site; ZAR 350 000 - 500 000; Full time

Job summary

A prominent media company in South Africa is seeking a Data Analyst/Research Analyst to develop actionable insights by analyzing consumer data. The role involves independent analysis of audience data, building insight reports, and collaborating with various teams. The ideal candidate has a strong background in data analytics, excellent communication skills, and proficiency in tools like Excel and Power BI. This position offers an opportunity to influence content development and marketing strategies.

Qualifications

• 5-6 years of experience in consumer insights or data analytics.
• Experience with both qualitative and quantitative research methodologies.
• Deep understanding of television and digital audience measurement systems.

Responsibilities

• Independently analyse audience data to uncover viewing patterns.
• Build insight reports translating complex data into actionable narratives.
• Monitor emerging content trends and provide timely recommendations.

Skills

Analytical thinking

Data storytelling

Collaboration

Segmentation analysis

Proficiency in data tools (Excel, Power BI, Tableau)

Education

Bachelor’s or Master’s degree in Statistics or related field

Tools

Excel

Power BI

Tableau

Python

Job description

Requisition ID3362-Posted -Corporate (0001)-1003

Job Title : Data Analyst/ Research Analyst

Purpose : Reporting to VP Insights, CEO’s office and Head, Distribution Strategy, this role plays a key part in developing actionable insights by analysing and interpreting consumer data. It involves applying both quantitative and qualitative research to uncover audience behaviours, identify content trends, and support strategic planning. The role requires strong analytical thinking, the ability to turn data into clear stories, and effective collaboration with teams across the organisation to influence outcomes.

Education : Bachelor’s or Master’s degree in Statistics, Data Science, Media Studies, B. Tech, Business Analytics, or a related field.

Experience : 5-6 years of experience in consumer insights, audience research, or data analytics within the media, entertainment, or digital content sectors. Experience with both qualitative and quantitative research methodologies is essential.

Reporting Relationship : Head – Distribution Planning and Insights | Insights – CEO’s Office

Business/Channel/Function : Research & Insights, CEO’s Office

Key Responsibilities:

• Independently analyse audience data from BARC, OTT platforms, and internal analytics tools to uncover viewing patterns and content preferences.
• Closely track viewership fluctuations across all SPN channels and competition channels monitoring schedule changes, new launches and other events like festivals
• Conduct segmentation and behavioural analysis to understand audience profiles and their evolving media consumption habits.
• Synthesize qualitative feedback with quantitative data to generate well-rounded insights that inform programming and marketing strategies.

Reporting & Storytelling

• Build insight reports and presentations that translate complex data into clear, actionable narratives.
• Present findings to cross-functional teams and contribute to strategic discussions around content development and positioning.
• Monitor emerging content trends, shifts in audience sentiment, and competitor strategies.
• Provide timely recommendations to support innovation and audience engagement initiatives.

Cross-Functional Collaboration

• Work closely with teams across Programming, Marketing, Consumer Insights, Digital Strategy, and Qualitative Research to stay aligned and drive unified strategies.
• Deep understanding of television and digital audience measurement systems, including hands‑on experience with BARC.
• Proficiency in data tools such as Excel, Power BI, or Tableau.
• knowledge of Database management system and Python is a plus (not mandatory)
• Strong understanding of qualitative research techniques and their application in media strategy.
• Excellent communication and storytelling skills with the ability to influence decisions.
• Detail‑oriented with a strategic mindset and ability to manage multiple projects.