Customer Marketing Manager | Managed People Solutions | Midrand | Gauteng

Managed People Solutions; Gauteng; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading company in the liquor industry is seeking a Customer Marketing Manager to drive the growth of premium spirit brands. This pivotal role involves developing customer-focused marketing campaigns, collaborating with stakeholders, and leading execution across various channels. Ideal candidates will possess a bachelor's degree in marketing and have over 5 years of experience in FMCG marketing.

Qualifications

• 5+ years in sales/trade marketing in FMCG, ideally within premium drinks or liquor.
• Strong project management skills.
• Proficiency in data tools.

Responsibilities

• Align customer marketing plans with brand objectives.
• Develop and implement campaigns tailored to target segments.
• Monitor KPIs and conduct post-campaign evaluations.

Skills

Project Management

Data Analysis

Stakeholder Collaboration

Education

Bachelor’s degree in marketing or Business Administration

Tools

SAP

Nielsen

QlikSense

Job description

Our client in the liquor industry is seeking a Customer Marketing Manager – Spirits to join their team in Midrand, Gauteng. This role is pivotal in driving the growth of premium spirit brands through the development and execution of customer-focused marketing campaigns.

Key Responsibilities includes:

• Align customer marketing plans with brand objectives to ensure seamless execution across channels.
• Develop and implement campaigns tailored to target segments, outlets, and activations.
• Collaborate with stakeholders to create tools and materials supporting brand and sales strategies.
• Lead the execution of customer campaigns, promotions, and events across on-trade and off-trade channels.
• Ensure timely delivery of POSM and adherence to regulatory standards while tracking and responding to competitor activities.
• Monitor KPIs, conduct post-campaign evaluations, and refine execution processes to enhance outcomes.
• Collaboration with Smollan and execution partners to drive in field execution.
• Work with sales teams, key accounts, and channel leads to optimise product placement and meet evolving customer needs.
• Build strong relationships with internal teams, external partners, and creative agencies to ensure alignment and collaboration.
• Actively contribute to DGB Life Academy guidelines for best practices in execution.
• Report on campaign performance, ROI, and insights to align with business goals.
• Evaluate promo effectiveness to optimize resource use and drive future improvements.
• Manage budgets to ensure strategic alignment and transparent expenditure tracking.
• Lead and motivate teams, setting performance KPIs and ensuring high-quality execution.
• Mentor and develop team members, fostering collaboration and professional growth.

Qualification and experience:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 5+ years in sales/trade marketing in FMCG, ideally within premium drinks or liquor.
• Strong project management skills
• Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)

Please do not apply for the position if you do not meet the requirements


Should you not receive any feedback within 2 weeks after the closing date of the advert, please consider your application as being unsuccessful