Customer Engagement and Growth Manager

Empire Recruitment; Johannesburg; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading recruitment agency in Johannesburg seeks an experienced marketing professional to shape customer engagement strategies. The role involves building comprehensive communication strategies and boosting customer retention through data-driven campaigns. The ideal candidate has over three years' experience in CRM and a strong analytical mindset, with familiarity in digital marketing tools. Join us to turn engagement into measurable growth.

Qualifications

• 3+ years experience in CRM, lifecycle marketing, or customer engagement.
• Proven success in segmentation, retention, and conversion-driven campaigns.
• Experience in retail, e-commerce, or digital environments.

Responsibilities

• Build and own a full customer communication strategy.
• Develop engagement frameworks to boost membership usage.
• Create segmentation and targeting strategies.

Skills

CRM experience

Segmentation

Customer engagement

Analytical mindset

HTML / CSS skills

Tools

Email platforms

WhatsApp Business

Job description

What Youll Do:

• Build and own a full customer communication strategy mapping who, when, and how we connect across email, SMS, WhatsApp, push, and more.
• Develop engagement frameworks that boost gift card redemption, membership usage, and average order value.
• Create segmentation and targeting strategies to onboard, retain, and reactivate customers.
• Partner with marketing, product, and data teams to deliver campaigns that convert.
• Monitor performance metrics from open rates to customer lifetime value and continuously optimise.
• Drive measurable growth in customer engagement and brand loyalty.

What Youll Need:

• 3+ years experience in CRM, lifecycle marketing, or customer engagement.
• Proven success in segmentation, retention, and conversion-driven campaigns.
• Experience in retail, e-commerce, or digital environments.
• Strong analytical mindset and ability to translate data into meaningful outcomes.
• Familiarity with engagement platforms and messaging tools (email, push, WhatsApp Business).
• Bonus: HTML / CSS skills or experience with emerging communication channels.

Why This Role Matters:

Youll help shape how customers experience and connect with the brand using data and creativity to drive real commercial results.

If youre ready to turn engagement into measurable growth, wed love to hear from you.