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The primary role of the Customer Acquisition Manager is to identify high potential customers, develop and nurture relationships and increase sales by effectively planning and executing face-to-face sales activities with potential or existing customers.
Key Performance Area
- Plan and execute sales activities in line with KPI's and sales objectives – 20-day planner
- Plan and manage personal business portfolio that contributes to Lapp brand image and vision
Respond to and follow up sales enquiries to secure sales
- Identify and utilize opportunities for cross-selling including communicating latest product development
- Monitor and report on market and competitor activities and provide relevant reports and information
- Attend training and develop relevant knowledge, techniques and skills
- Send quotations using correct pricing in accordance with Company policy
- Conduct sales activities using available tools and resources such as provided marketing material, client database, exhibitions and industry-related events
Customer Relationship Management
- Maintain and develop business relationships with existing and new customers
- Optimise quality of relationship, service and customer satisfaction by proactively engaging clients on a face-to-face basis
Research client industry and market
- Identify and assess client requirement and needs to provide best product solution
- Attend to dissatisfied customer needs promptly and professionally
- Regularly monitor preferences of clients
Administration
- Create a 20-Day planner and execute activities in line with KPI's
Prepare and report for meetings
- Review sales activities and figures to identify problem areas and subsequently improve
- Maintain up to date and organised filing / recordkeeping system
Monthly KPI's
As per monthly SXP Sales management tool (Monthly One-on-One meeting)
Minimum Requirements
- Matric / High school diploma with a degree / certificate / diploma in BCOM / BA Admin followed by 3-5 years related experience as Key Accounts Manager / Sales Rep or similar role in a sales environment
- National Senior Certificate or electrical qualification with at least 6 years related experience
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Business Development and Sales
Industries
Appliances, Electrical, and Electronics Manufacturing