Crm Strategist

Domaine; Cape Town; Remote; ZAR 500 000 - 700 000; Full time

Job summary

A leading marketing agency in Cape Town seeks a Lifecycle Marketing Specialist to develop strategies for email and SMS campaigns. The ideal candidate has over 4 years of experience in campaign management, creative analytical skills, and is adept with various marketing platforms. This role offers a remote-first culture along with competitive benefits including healthcare and a retirement plan.

Benefits

Competitive Healthcare with Dental & Vision

Retirement savings plan with employer matching

Competitive PTO policy

Flexible working schedule

Home office stipend

Apple gear

Continued education and personal development opportunities

Qualifications

• 4+ years of experience in email + SMS marketing and campaign management.
• Proven track record of performance in lifecycle marketing revenue building.
• Strong analytical and creative skills for effective campaign development.

Responsibilities

• Develop and execute comprehensive lifecycle strategies for email and SMS.
• Build and maintain the lifecycle roadmap with evidence-based testing.
• Collaborate with cross-functional teams to enhance client engagement.

Skills

Time management

Communication skills

Analytical skills

Creativity

Client services

Tools

Klaviyo

Iterable

Braze

Attentive

Postscript

Job description

Responsibilities

Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey

Strategy Roadmap & Monthly Presentations

Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized

Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders

Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability

Complex Klaviyo logic, production & technical support

Reporting & insights development

Client happiness

Account & scope management

Qualifications

Excellent time management and communication skills

4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting

eCommerce / retail lifecycle experience critical, preferably across verticals

Experience maximizing loyalty engagement strategies in email + SMS

Proven track record of exceptional performance in building lifecycle marketing revenue

Proven track record structuring and delivering ongoing testing to continuously improve performance

Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus

Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.) a plus

Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience

Strong analytical skills, with the ability to interpret data and generate actionable insights

Highly creative, with experience devising campaigns engage, educate, and motivate a target audience

Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

Perks & Benefits

Competitive Healthcare with Dental & Vision

Retirement savings plan with employer matching

Competitive PTO policy with paid time off at end of year

Flexible working schedule

Remote-first culture

Home office stipend

Apple gear

Continued education and personal development opportunities

We are an Equal Opportunity employer.

We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.