Crm Specialist

Clearscore Technology Limited; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading financial technology company is seeking a CRM Specialist in Cape Town to execute impactful CRM campaigns. The role requires 2+ years of experience in CRM, proficiency with tools like Braze, and a strong focus on delivering quality outcomes. You will work collaboratively within a hybrid model, contributing to the mission of promoting better financial decisions for users across South Africa.

Benefits

20 paid holidays plus public holidays

Pension Fund contribution

Private Medical Insurance

Flexible work hours

Employee Assistance Program

Qualifications

• 2+ years of hands-on experience in CRM or email marketing within a digital B2C business.
• Experience using an enterprise-level ESP such as Braze, Salesforce Marketing Cloud, or Adobe Campaign.
• Skilled in A/B testing, audience segmentation, and personalisation strategies.

Responsibilities

• Build, run, and optimise multi-channel CRM campaigns from setup to launch.
• Use real-time data to target users with personalised messages.
• QA and test all content for rendering and functionality.

Skills

CRM experience

Email marketing

A/B testing

Attention to detail

Written communication

Tools

Braze

Salesforce Marketing Cloud

Excel or Google Sheets

Job description

CRM Specialist – Cape Town

We're looking for a hands‑on, detail‑obsessed CRM Specialist who's passionate about helping people across South Africa make better financial decisions. In this role, you'll be the engine of our CRM execution, turning ideas into high‑impact campaigns that reach millions of users across email, push, WhatsApp, and in‑product messaging. Working closely with our Senior CRM Manager (South Africa) and collaborating with global CRM, Creative Studio, and MarTech teams, you'll own delivery quality end‑to‑end: building, testing, and optimising campaigns that connect the right message with the right user at the right time.

If you love seeing your work go live, obsess over clean builds, and take pride in pixel‑perfect execution, you'll fit right in. At ClearScore, we're on a mission to help everyone achieve greater financial wellbeing.

From our Cape Town office, you'll join a curious, collaborative team that genuinely cares about learning, growth, and doing meaningful work together.

Responsibilities

• Build, run, and optimise multi‑channel CRM campaigns (email, push, WhatsApp, in‑app) from setup to launch and reporting.
• Use real‑time data to target the right users with personalised, timely messages across channels.
• QA and test all content for rendering, functionality, and responsiveness (using tools such as Email on Acid).
• Execute A/B tests, dynamic content, and modular templates to drive engagement and performance.
• Track, analyse, and iterate, always chasing better open, click, and conversion rates.
• Collaborate with designers and copywriters to craft communications that inform, inspire, and convert.
• Support testing and implementation of new CRM features, automation, and personalisation capabilities.

Qualifications & Skills We’d Love You to Have

• 2+ years of hands‑on experience in CRM or email marketing within a digital B2C business.
• Experience using an enterprise‑level ESP such as Braze (preferred), Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
• Skilled in A/B testing, audience segmentation, and personalisation strategies.
• Experience with QA tools (Litmus, Email on Acid, etc.).
• Creative instinct with a strong sense for what resonates with customers.
• Strong written communication skills, excellent attention to detail, and the ability to ensure all outbound messages are clear, accurate, and on‑brand for South African customers.
• Working knowledge of HTML and responsive frameworks for email development (Liquid a plus).
• Exceptional attention to detail and quality assurance while interpreting campaign data and using dashboards to drive optimisation.
• Proficient in Excel or Google Sheets for reporting and tracking.
• Understanding of data‑driven segmentation (queries, filters, and data troubleshooting) and experience using dynamic content or Liquid logic to personalise campaigns.

Mindset & Ways of Working

• A get‑it‑done attitude, moving fast and delivering with precision.
• Proactive, curious, and eager to learn new CRM tools and channels.
• Meticulous about detail and quality.
• Highly organised and able to manage multiple projects simultaneously.
• Strong communicator thriving in cross‑functional teams.
• Energised by testing, learning, and improving.
• Passionate about making marketing communications useful, impactful, and human.

Apply now and help us bring ClearScore’s mission to life, one campaign at a time.

Why ClearScore?

ClearScore is on a mission to make the world of personal finance clearer, calmer, and easier to understand. It starts with the free credit score and report but we’re about to do so much more. We want to make the complex financial decisions that people make in their lives easier.

Our culture is built on hiring smart, driven, passionate, and diverse people who have real impact.

Benefits

• Holidays – 20 paid holidays (plus public holidays) and a “duvet day” on your birthday.
• Pension Fund contribution over and above salary.
• Private Medical Insurance.
• Eye Tests.
• Medical Aid Benefit – over and above salary.
• Continued investment into learning and development.
• Flexible work hours and the ability to work from home.
• Flexible, generous, and personalised maternity and paternity plans.
• Monthly team events and office days out that we get to choose, and company events at the end of each quarter.
• Employee Assistance Program.
• ClearScore Support Hub.
• Perkbox.
• Equal Opportunities.

Hybrid Working Model

• Specialists and teams can work remotely, but cross‑functional collaboration requires a minimum of 2–3 days in‑office per week, depending on seniority.
• Office days are coordinated to maximise team interaction and mentorship.

We are an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for our people.

As an equal opportunity employer, we are able to make reasonable adjustments to accommodate individuals with disabilities during the recruitment and selection process. If you require accommodation, please inform us in advance, and we will work with you to meet your needs.