Crm Manager

Blueion Support Services; Johannesburg; On-site; ZAR 500 000 - 800 000; Full time

Job summary

A leading gaming company in Gauteng is looking for a CRM Manager to enhance customer engagement and retention through innovative CRM strategies. Candidates should have extensive CRM experience in online gaming, managing large-scale platforms, and possess strong analytical skills. The role involves developing retention strategies and utilizing customer data for campaign optimization. Competitive compensation is offered.

Qualifications

• 5+ years of hands-on CRM and digital marketing experience.
• Proven track record managing large-scale CRM platforms.
• Exceptional interpersonal and team collaboration skills.

Responsibilities

• Develop and execute CRM strategies to optimize retention and engagement.
• Segment and analyze customer data for actionable insights.
• Monitor and improve CRM campaign performance using analytics.

Skills

Customer segmentation

Campaign A/B testing

Data-driven personalization

Team collaboration

Regulatory compliance

Education

Bachelor’s degree in Marketing, Business Administration, or Data Science

Tools

Optimove

Salesforce

Braze

SQL

Excel

Job description

Overview

Job title: CRM Manager

Job Location: Gauteng, Johannesburg

Deadline: November 28, 2025

About the Role

• Apollo Gaming seeks a results-driven CRM Manager to lead customer engagement, retention, and loyalty programs using cutting-edge CRM technologies. The ideal candidate will leverage advanced customer data and segmentation to maximize the value of every interaction and be a key player in driving our growth in the online gaming and sportsbook sector.

Core Responsibilities

• Develop and execute CRM strategies across casino and sportsbook products optimizing campaigns for retention, reactivation, and lifetime player value.
• Design, implement, and continually improve lifecycle, promotional, and engagement campaigns using data-driven personalization and automation tools.
• Segment and analyze customer data to identify behavioral trends and provide actionable insights for campaign optimization.
• Collaborate with product, data, marketing, and compliance teams to ensure CRM initiatives align with business objectives and regulatory requirements.
• Monitor, report, and improve CRM campaign performance using robust analytics and reporting platforms.
• Explore cross-sell and upsell opportunities to boost player engagement and revenue.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Science, or equivalent experience.
• 5+ years of hands-on CRM and digital marketing experience in online gaming, casino, or sportsbook environments.
• Proven track record managing large-scale CRM platforms (Optimove, Salesforce, Braze, etc.) including integrations, automation, and campaign management.
• Advanced analytical skills with proficiency in customer segmentation, campaign A / B testing, and reporting.
• In-depth understanding of regulatory compliance in gambling / customer data management.
• Exceptional interpersonal and team collaboration skills, with experience leading cross-functional projects.
• Ability to manage multiple projects in fast-paced environments and deliver measurable results.

Desirable Skills

• Optimove certification or demonstrable expertise with Optimove features, integrations, and campaign workflows.
• Proficiency with SQL, advanced Excel, and marketing data tools for complex analysis and segmentation.
• Experience in SaaS, B2C, or regulated industries.
• Strong commercial acumen and a passion for growth and innovation in online gaming.
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