Crm Manager

Initiate International; Gauteng; On-site; ZAR 104 000 - 131 000; Full time

Job summary

A leading iGaming operator in South Africa is seeking a CRM Manager to own player engagement and loyalty strategies. You will design multi-channel campaigns, lead a team, and directly influence revenue growth in a competitive market. The ideal candidate has over 5 years of experience in CRM within the iGaming or Sports Betting industries and is adept at data-driven decision making. This role offers an opportunity to shape CRM strategies and make a tangible impact on the business.

Qualifications

• 5+ years' experience in CRM or retention within the iGaming and/or Sports Betting industry.
• Demonstrated success in designing and executing CRM strategies.
• Strong leadership and team management skills.

Responsibilities

• Design and implement a retention strategy.
• Plan and execute multi-channel campaigns.
• Manage and inspire the CRM team.

Skills

Data-driven decision-making

CRM strategy execution

Team leadership

Customer retention

Analytical thinking

Compliance knowledge

Tools

Xtremepush

Optimove

Job description

Posted today

Job Description

Step Into a Role That Shapes the Future of Player Loyalty

Our client is an ambitious player in the iGaming and Sports Betting industry, seeking a CRM Manager who can turn strategy into measurable results. This is not just about sending campaigns—it's about owning the heartbeat of player engagement, loyalty, and retention across multiple brands in one of the world's most competitive and fast-moving industries.

If you're a CRM leader who thrives on data-driven decision-making, knows how to craft experiences that keep players coming back, and is motivated by measurable impact, this role offers you the chance to lead transformation, not just operations.

What You'll Be Doing

This is a high-profile position where your expertise will directly influence revenue growth, customer lifetime value, and brand sustainability.

Partnering with Leadership

• Work closely with the Head of CRM to design and implement a retention strategy that shapes the future of player engagement.
• Contribute to defining the CRM roadmap, aligning departmental priorities with overall business goals.

Driving Campaign Excellence

• Plan, oversee, and execute multi-channel campaigns across onboarding, retention, reactivation, and loyalty.
• Use platforms such as Xtremepush, Optimove (or similar) to deliver hyper-personalised, automated journeys.
• Ensure the promotional calendar is flawlessly executed, with clear alignment to business priorities.
• Own reporting on retention, churn, FTD growth, lifetime value, and campaign effectiveness.
• Leverage player insights and segmentation to shape personalised experiences, ensuring data is turned into action.
• Stay ahead of the curve in player behaviour, regulatory shifts, and emerging engagement trends.

Team & Operational Leadership

• Manage, mentor, and inspire the CRM team, creating a culture of accountability, innovation, and performance.
• Build scalable processes and best practices that ensure operational excellence across multiple brands.
• Partner with internal stakeholders (Acquisition, Product, Design, BI, Customer Support) and external suppliers to maximise CRM impact.

What We're Looking For

We want someone who thrives in complex, regulated, and fast-paced environments—where smart decisions and execution speed make all the difference.

• 5+ years' experience in CRM or retention within the iGaming and/or Sports Betting industry.
• Demonstrated success in designing and executing CRM strategies that drive measurable gains in retention and lifetime value.
• Solid leadership and team management experience, with the ability to get the best out of people.
• Hands-on expertise with CRM platforms such as Xtremepush, Optimove, or similar.
• Deep knowledge of loyalty programs, gamification, and rewards mechanics.
• Strong grasp of compliance requirements under frameworks like MGA, as well as responsible gaming and data protection.
• Analytical thinker who can translate insights into action, with a proven ability to handle large data sets.
• A balance of strategic vision and hands-on execution — you can both lead and deliver.

Why This Role?

This isn't just a role where you maintain the status quo—it's an opportunity to shape the next generation of CRM and retention strategy for a company with ambitious growth plans.

• You'll have direct influence over revenue, player lifetime value, and loyalty.
• You'll be given the tools, autonomy, and trust to design and execute bold initiatives.
• You'll work at the cutting edge of CRM innovation in a highly competitive industry where only the best strategies win.
• You'll lead a team and collaborate across functions, building a CRM culture that is data-driven, player-centric, and results-oriented.
• Most importantly—you'll see the tangible impact of your work on the business every single day.

If This Sounds Like You…

You're a strategic, data-driven CRM leader who loves building retention strategies that move the needle. You don't just run campaigns—you shape customer journeys that create loyal, long-term players. You're motivated by impact, thrive in challenging environments, and want to leave your mark on a business where CRM is central to success.

Apply now and take the reins of CRM for one of South Africa's most exciting iGaming and Sports Betting operators.

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CRM (Customer Relations Manager) AND LOYALTY MANAGER

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