Crm (Customer Relations Manager) And Loyalty Manager

Clicks Group; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading retail group is seeking a dynamic individual to manage digital communications and brand strategies. The ideal candidate will have experience in marketing, a Bachelor’s degree, and strong analytical skills to drive brand growth and develop effective digital campaigns. This is a permanent position based in Gauteng, South Africa, offering a market-related salary.

Qualifications

• 3–5 years working experience in marketing & digital.
• Demonstrated experience in brand-building principles and omni-channel media strategy.
• Experience with budget forecasting and tracking.

Responsibilities

• Manage the strategy and implementation of the website.
• Develop and execute group campaigns briefed by the business.
• Manage the loyalty programme and grow the business through e-commerce revenue.

Skills

Digital communication strategy

SEO/SEM management

Analytical skills

Content creation

CRM program management

Social media strategy

Education

Bachelor's degree in business or related field

Tools

Google Analytics

Ad-serving tools

CRM software

Social media management tools

Job description

Position SummaryListing reference : click_

• Listing status : OnlineApply by : 17 November
• Industry : Wholesale & Retail Trade
• Job category : Marketing Management
• Location : Woodmead
• Contract : Permanent
• Remuneration : Market related
• EE position : Yes

About Our Company

Clicks Group

To lead and be responsible for the design, content, and effective measurement of all digital communications for Sorbet and its other business units, influence cross‑functionally with other teams to identify and develop new and innovative methods of digital communications to maximise value (revenue and income).

Job Description

Purpose of the work: Manage the entire customer relationship with Sorbet Brands through direct, digital and instore platforms. Grow the profit and turnover of all Sorbet brands through the utilisation of understanding consumer behaviour and spend and developing strategies and campaigns. Manage and utilise all consumer channels to drive turnover, profit, brand awareness and brand love. Grow store growth through increased foot traffic through current guests and new feet. Assist with management of all online, direct, social and digital platforms. Optimise, measure & report on Sorbet Group direct, digital and instore platforms (loyalty, websites, social media, SMS, email, WhatsApp, digital screens, app, Google and any other customer‑related direct or digital customer channels).

Manage all direct or digital customer channels spend, campaigns and performance. Manage and grow the loyalty programme, app usage and e‑commerce revenue. Position reports to: MARKETING HEAD.

Key Tasks and Responsibilities

• Manage the strategy and implementation of the website. Convert website into a beauty and lifestyle format that drives education, empowerment, insight, digitisation (online sales and bookings), brand info and campaigns.
• Content creation.
• Supplier product management.
• Integrate with brand managers / agencies to get the most optimal and highest ROI.
• Manage and achieve the highest ROI for all store GMB.
• Develop toolkits for FP social media management to grow foot traffic into store.
• Manage Yext platforms which include GMB, store pages and Facebook.
• Develop and execute group campaigns briefed by the business.
• Execute CRM digital campaigns briefed in my CRM.
• Develop a CRM segmentation per brand.
• Develop the consumer journey through analytics.
• Grow basket size through CRM base.
• Work with agency & brand manager on digital reports.
• Build, liaise and develop strong relationships with strategic digital partners (Facebook, Google, Twitter, etc.) to maximise our opportunity and excel in the use of their respective platforms.
• Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
• Working knowledge of ad‑serving tools.
• Manage and utilise the loyalty programme to grow the business.
• Manage the direct channels for the business and stores (e.g. SMS and emails).
• Daily engagement (postings, responses, paid advertising & updating).
• Manage the social media company in terms of budget and workflow.
• Manage social media complaints.
• Manage all social media and digital briefs and campaigns to agency.
• Develop the social media digital strategy with managers.
• Manage performance and analytics.
• Grow the social media according to targets and KPI.
• Lead all back‑end technical areas with digital agency.
• Project manage all projects and campaigns that require a social media output.

Competencies

Ability to work independently, delivering on strategic direction without direct supervision. Ability to influence others in indirect relationships. Ability to motivate multiple stakeholders to a common goal. Coaching peers. Manage team in ambiguous environments. Act with the highest integrity and lead with courage and humility. Team player. Results oriented. Operate with high level of urgency and ownership. Embrace change and motivate others to think and act differently. Creative and innovative. Proven written and verbal communication skills. Technologically advanced. Be trendy and in the know. Able to work in a team. Good management skills. Strong attention to detail.

Education And Experience

• Bachelor's degree in business or a related field.
• 3–5 years working experience in marketing & digital.
• Demonstrated experience in brand‑building principles and omni‑channel media strategy.
• Excellent organisational skills and ability to meet tight deadlines.
• Experience with budget forecasting and tracking.
• Marketing background and proven working experience in marketing.
• Tech, Digital and CRM experience (essential).