CRM and Marketing Operations Manager

Objective Personnel; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading recruitment agency in Johannesburg is seeking a CRM and Marketing Operations Manager to optimize the customer engagement ecosystem. In this strategic role, you will manage core technology platforms like HubSpot and SAP Business One, execute marketing initiatives, and ensure a seamless customer journey from the first touchpoint to post-purchase support. The ideal candidate will have a bachelor's degree in a related field and proven experience in marketing operations.

Qualifications

• Proven experience as a CRM Manager or Marketing Operations Manager.
• Strong hands-on experience with SAP Business One.
• Demonstrated proficiency in using AI tools for marketing.

Responsibilities

• Serve as the primary system administrator for HubSpot.
• Oversee integration and data synchronization between HubSpot and SAP B1.
• Collaborate on multi-channel lead generation campaigns.

Skills

HubSpot expert-level proficiency

SAP Business One experience

AI tools for marketing

Lead generation experience

Customer journey mapping

Education

Bachelor’s degree in Marketing, Business, or Information Systems

Job description

SUMMARY

Looking for CRM and Marketing Operations Manager to optimise customer engagement ecosystem. This strategic role involves managing the core technology platforms (HubSpot and SAP Business One) while also actively executing marketing initiatives to generate leads. You will orchestrate a seamless customer journey, from the first marketing touchpoint through to sales and post-purchase support, ensuring no enquiry is missed and every customer feels informed and valued.

POSITION INFO : Qualification

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field
• Expert-level proficiency with HubSpot, including its Marketing, Sales, and Service Hubs

Requirements

• Proven experience in a role such as CRM Manager, Marketing Operations Manager, or Marketing Technologist.
• Strong, hands-on experience with SAP Business One (SAP B1) and crucially, managing its integration with a CRM like HubSpot.
• Demonstrated proficiency in utilizing AI tools for marketing and operational efficiency (e.g. for content generation, data analysis, workflow automation, or predictive lead scoring).
• Demonstrable experience in lead generation, including hands-on execution of email marketingand social media marketingcampaigns.
• Deep understanding of the full marketing and sales funnel, customer journey mapping, and lead nurturing principles.

Duties

• Serve as the primary system administrator for HubSpot, managing all technical aspects including user setup, roles, workflows, automation, and data integrity.
• Oversee the critical integration and data synchronisation between HubSpot and ERP, SAP Business One (SAP B1).
• Collaborate with the marketing department to design, execute, and measure multi-channel lead generation campaigns.
• Creating and managing email marketing campaigns and company's social media marketing.
• Utilize AI-powered tools for content creation.
• Handling and delegating website enquiries and ensuring prompt, professional follow-up.
• Design and implement communication workflows in HubSpot to nurture leads, provide order updates, and manage the customer experience throughout the sales process.
• Develop and maintain dashboards to track the full marketing and sales funnel, from lead acquisition cost to conversion rates and customer lifetime value.
• Develop and deliver training to ensure sales and service teams are proficient in using the CRM and adhering to communication best practices.