Creative Strategist For Uk E-Commerce Brand

Purolabs; Gauteng; Remote; ZAR 854 000 - 1 197 000; Part time

Job summary

A fast-growing supplements brand is seeking a Creative Strategist to lead their performance marketing efforts. This fully remote role requires strong copywriting skills and a deep understanding of customer psychology. You will develop creative strategies, write compelling copy for ads, and analyze campaign performance to drive real growth. If you're passionate about performance marketing and creative strategy, this could be the perfect fit for you.

Benefits

Competitive salary

Paid time off

Flexibility during UK hours

Qualifications

• 2+ years of experience in creative strategy and copywriting for DTC brands.
• Strong portfolio with successful paid social campaigns.
• Exceptional communication skills and attention to detail.

Responsibilities

• Develop end-to-end creative strategies for customer acquisition.
• Write direct-response copy and ad scripts.
• Analyze creative performance metrics and optimize campaigns.

Skills

Creative strategy

Copywriting

Performance marketing

Customer psychology

Data analysis

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Location: Remote

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: English only

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over , happy customers.

We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

The Role

We're looking for a Creative Strategist who lives and breathes performance marketing and creative.

You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.

This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts.

You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.

What You'll Be Doing

Strategy & Planning

• Develop end-to-end creative strategies aligned with customer acquisition targets
• Conduct competitor analysis and trend research to keep our creative cutting-edge
• Map out creative testing roadmaps and campaign calendars

Copywriting & Content Creation

• Write compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTok
• Craft hooks, CTAs, and messaging that convert browsers into buyers
• Develop copy for landing pages, email campaigns, and marketing materials
• Translate complex supplement science into clear, benefit-driven messaging

Production & Collaboration

• Create detailed creative briefs for designers and video editors
• Collaborate with our graphic designers and marketing team
• Manage the creative production pipeline from ideation to launch

Performance & Optimisation

• Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS
• Implement A/B testing and rapid iteration based on data insights
• Present weekly performance reports with actionable recommendations

Essential Experience

• 2+ years of proven experience in creative strategy and copywriting for DTC brands
• Strong portfolio demonstrating successful paid social campaigns with measurable results
• Significant experience writing scripts for UGC creators, Meta ads, and TikTok ads
• Deep understanding of marketing psychology, emotional triggers, and conversion copywriting
• Data-driven mindset with ability to turn metrics into actionable creative insights
• Exceptional communication skills and obsessive attention to detail

Technical Requirements

• Expert-level copywriting for performance marketing
• Proficiency with Meta Ads Manager and TikTok Ads Manager
• Available during UK working hours (9am-5pm GMT) with minimum 4-hour overlap daily
• Fluent English (written and spoken) - all application materials must be in English

Bonus Points

• Experience with competitor research tools (Motion, Foreplay, MagicBrief)
• Background in health, wellness, or supplements industry
• Understanding of ASA regulations and health claims compliance
• Experience directing on-camera talent or creators

Your Personality

• You live and breathe performance marketing - genuinely obsessed with what makes ads work
• Passionate about creative strategy and social trends
• Excellent communicator who values clarity and over-communication
• Solutions-oriented with high emotional intelligence
• Naturally detail-oriented and triple-checks everything
• Collaborative, adaptable, and thrives in fast-paced environments

Why Join Us

• Fully remote with flexibility during UK hours
• Competitive salary and paid time off (including UK bank holidays)
• Real ownership over creative strategy and direction
• Training opportunities and quarterly growth reviews
• Work on campaigns that genuinely improve people's wellbeing
• Join a fast-growing brand with proven product-market fit and loyal customers

How To Apply

Please submit your application via LinkedIn including:

• Your CV (in English) highlighting your DTC / e-commerce experience
• A link to your portfolio or examples of your creative strategy work
• A 2-minute video introduction telling us why you're excited about this role and what makes you the right fit

Important Requirements

• This is a remote contractor position (not employment)
• Applications welcome from all countries
• Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
• All materials (CV, portfolio, video) must be submitted in English
• Applications without both a portfolio and video will not be considered