Creative and Graphic Design Lead

TFG Sports Division; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading sports brand seeks a Graphic Designer to create and manage all marketing content for the Sneaker Factory. The ideal candidate has 3-5 years of graphic design experience and proficiency in Adobe Suite. This role offers ample creative freedom and the opportunity to work on exciting marketing campaigns. A strong portfolio is essential for application.

Qualifications

• 3 to 5 years previous experience as a Graphic Designer.
• Experience in managing photo shoots is beneficial.
• A portfolio is essential for all interviews — only original artworks will be accepted.

Responsibilities

• Drive the creative strategy, campaign content and design direction on multiple brands.
• Produce exceptional creative work within the scope of the brand.
• Design marketing communications as well as content generation for digital channels.

Skills

Creativity

Graphic Design

Digital principles understanding

Adobe Suite proficiency

Photography skills

Time management

Education

3-year qualification in Graphic Design

Tools

Adobe Illustrator

Adobe Photoshop

InDesign

Premier Pro

After Effects

Job description

Overview

Position Description: Graphic Designer – Sneaker Factory

Location: Parow, Cape Town

Employment: Permanent

A creative and exciting position has arisen within the Marketing department of Sneaker Factory. As a conceptual yet practical and team-oriented person, you will be responsible to design and produce all Marketing requirements across the Sneaker Factory brand. This will include print and dynamic digital content in order to deliver an excellent marketing and customer shopping experience.

The Creative & Graphic Designer lead would therefore be required to provide print artwork execution and digital content to all our digital platforms through performing the following duties:

• Design of various print elements for store campaigns and various store communications.
• Social media content (Facebook, Instagram, YouTube).
• Website creative: banners, landing pages, etc.
• Emailers and email banners.
• Media buying creative.
• Animation advantageous.

Responsibilities

• Drive the creative strategy, campaign content and design direction on multiple brands, collaborating with Trade Marketing and Digital teams.
• Custodian of the overall brand CI – strong Brand CI coordination across brands.
• Translate and conceptualise the season through the line ATL / BTL / TTL.
• Produce exceptional creative work within the scope of the brand and creative brief, and present these ideas to the team.
• Briefing of creative teams and external partners.
• Be able to effectively visualise concepts (2D/3D) and drive translation with design and Visual teams.
• Attend all photo shoots and location visits, providing direction to photographers to meet clients brief.
• Take responsibility on photo shoots, through pre-production, the shoot day and post-production.
• Confidently influence and persuade at all levels.
• Be able to make decisions and meet deadlines whilst working in a fast-paced, pressurized environment.
• Understand store design processes and inclusion of store design meetings.
• Design marketing communications as well as content generation to be used across all digital assets & channels.
• Conceptualisation and production of fresh ideas for online/digital material.
• Executing against briefs.
• Ensuring all work aligns to brand positioning & guidelines.
• Manage the creation of marketing material from concept and design to final artwork.
• Work closely with photographers, retouchers, suppliers and printers.
• Constant creation and conceptualisation of new and fresh ideas.
• Facilitate reproduction and printing.

Requirements

• 3 to 5 years previous experience as a Graphic Designer.
• 3-year qualification in Graphic Design (Essential).
• Repro knowledge.
• High level of creativity and ability to be innovative.
• Understanding of digital principles.
• Up to date with key digital & industry-related trends.
• Efficient use of Apple Mac DTP system; Illustrator as well as Photoshop, and InDesign is essential; Premier Pro (Adobe) or After Effects & Adobe Suite.
• Added skills in photography and videography.
• Great Art direction, managing of teams and understanding of photography processes.
• Solid understanding of print processes, substrates and repro.
• Strong planning (studio/department) and time management abilities.
• Ability to work well under pressure and meet deadlines.
• Responsible, committed and have an excellent eye for detail.
• High integrity and good values.
• High level of resilience and emotional maturity.
• Extremely high work ethic – take responsibility of creative produced.
• High sense of accountability.
• Knack for good design, great layouts, balanced compositions and the ability to take creative direction and feedback.
• Experience in managing photo shoots is beneficial.
• Experience in store design is beneficial.
• A portfolio is essential for all interviews — only original artworks will be accepted.
• Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.