Copywriter

Phoenix Recruitment; Randburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic recruitment agency in Randburg is seeking an experienced copywriter to create engaging content for marketing materials and digital platforms. The ideal candidate will have a strong portfolio in the hospitality/luxury travel industry, exceptional writing skills, and a deep understanding of SEO principles. This role emphasizes collaboration with marketing teams and requires the ability to manage multiple projects under tight deadlines.

Qualifications

• At least 5-7 years of copywriting experience specifically in hospitality / luxury travel industry.
• Strong digital copywriting skills across platforms including website copy, email marketing, YouTube content.
• Excellent command of English with impeccable grammar and writing skills.

Responsibilities

• Create compelling copy for marketing materials and digital content.
• Edit and proofread all marketing materials to ensure accuracy.
• Manage multiple writing assignments while meeting tight deadlines.

Skills

Copywriting

SEO principles

Digital content creation

Attention to detail

Interpersonal skills

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Job description

Duties

Copywriting and Content Creation

Create compelling copy for marketing materials including brochures, sales collateral, direct mailers, email campaigns, and digital content

Write engaging scripts for webinars, presentations, video content and YouTube channel

Develop persuasive, SEO-optimised website copy that drives conversions

Produce sales enablement materials and craft targeted content for different audience segments across all properties

Stay current with industry trends, competitor activities and platform-specific writing requirements

Edit and proofread all marketing materials to ensure accuracy and brand consistency

Collaborate with design, digital and social teams to create cohesive visual and written communication

Digital Writing and Brand Consistency

Write for digital platforms including YouTube, websites and email marketing

Create compelling titles, descriptions, and content optimised for search and engagement

Ensure all copy reflects brand personality : obsessive, bold, progressive, authentic, spirited and caring

Maintain warm, direct, proudly South African tone across all communications

Adapt messaging based on analytics insights while maintaining brand voice consistency

Collaboration and Deadline Management

Work closely with social and digital marketing teams

Manage multiple writing assignments simultaneously while meeting tight deadlines in a high-pressure environment

Be proactive in identifying content opportunities and bringing creative suggestions to the team with genuine excitement and passion

Maintain obsessive attention to detail in all deliverables

Requirements

Grade 12

Bachelors degree in Marketing, Communications, Journalism, or related field

At least 5-7 years of copywriting experience specifically in hospitality / luxury travel industry

Proven portfolio with 3-5 samples demonstrating brochure copy, digital content and sales material

Strong digital copywriting skills across platforms including website copy, email marketing, YouTube content, and video scripts

Understanding of SEO principles and luxury hospitality customer journey

Excellent command of English with impeccable grammar and writing skills

Basic understanding of Google Analytics and performance tracking

Knowledge of social media writing and platform-specific requirements

Obsessive attention to detail and high-pressure performance capabilities

Bold creative thinking with authentic South African voice

Spirited energy and proactive approach to identifying opportunities

Appreciation for South African heritage and wildlife / safari experiences

Collaborative team player with excellent interpersonal skills