Copywriter

Quantum Insight; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing agency in Pretoria is seeking a skilled content creator to develop high-quality, persuasive written content that drives marketing objectives and brand engagement. The ideal candidate will have a degree and at least 4 years of relevant experience in copywriting and content strategy. Key responsibilities include creating copy for digital campaigns, producing informative content, and conducting SEO research. The role offers a collaborative environment and opportunities for professional development.

Benefits

Collaborative working environment

Opportunities for professional development

Exposure to various projects

Office-based benefits

Qualifications

• Minimum of 4 years relevant industry experience.
• Experience in digital marketing and content strategy.

Responsibilities

• Create persuasive copy for digital marketing materials.
• Produce engaging and informative content such as blog posts and articles.
• Conduct research to inform content creation and support marketing objectives.
• Edit and proofread content for clarity and consistency.

Skills

Copywriting

Content creation

SEO optimization

Research

Editing and proofreading

Education

Degree, diploma, or certificate in a relevant field

Job description

This role is responsible for creating high-quality, persuasive, and engaging written content that supports marketing objectives, brand positioning, and audience engagement across multiple digital platforms. The position plays a key role in content development, copywriting, campaign support, and content strategy execution.

Key Responsibilities

Copywriting for Marketing

• Create persuasive, action-driven copy for digital marketing materials, including website landing pages, email campaigns, social media advertising, and product descriptions
• Develop compelling headlines, taglines, and calls-to-action aligned with marketing objectives
• Write engaging copy for campaign and product launches to attract and retain audience interest

Content Writing & Engagement

• Produce engaging, informative, and value-driven content such as blog posts, articles, case studies, and guides
• Develop content that educates audiences and supports thought leadership objectives

Content Marketing & Strategy

• Research industry trends, audience behaviour, and competitor content to inform content creation
• Support content marketing initiatives that drive traffic, engagement, and lead generation
• Participate in content planning and contribute ideas aligned with strategic goals
• Identify content gaps and propose new topics relevant to target audiences
• Ensure all content aligns with approved brand voice, messaging, and objectives
• Contribute to the creation and maintenance of the monthly content calendar

Brand Voice & Messaging

• Maintain a consistent brand voice across all digital platforms
• Adapt writing style to suit different brands, formats, audiences, and communication channels

Collaboration

• Work closely with marketing, design, SEO, and social media teams to support campaign objectives
• Collaborate with designers to ensure content complements visual elements and enhances user experience

Research & SEO Optimisation

• Conduct in-depth research to ensure content accuracy, relevance, and value
• Apply SEO best practices, including keyword usage, meta descriptions, and internal linking
• Perform keyword research to inform content creation and optimise existing content

Fact-Checking

• Verify facts, data, and sources to ensure accuracy and credibility
• Maintain high standards of content integrity and reliability

Editing & Proofreading

• Edit and proofread content for clarity, consistency, grammar, and tone
• Ensure content meets quality standards before publication

Campaign Support

• Create promotional and informational content to support marketing campaigns
• Assist with content development for digital campaigns and audience engagement initiatives

Analytics & Continuous Improvement

• Monitor content performance using analytics tools
• Apply data-driven insights to improve content effectiveness and future strategies

Qualifications

• Education: Degree, diploma, or certificate in a relevant field
• Experience: Minimum of 4 years relevant industry experience

Additional Information

What This Role Offers

• A collaborative and creative working environment
• Opportunities for professional development and skills growth
• Exposure to a variety of projects across different industries
• Office-based benefits and team engagement initiatives

Application Process

• Shortlisted candidates must be available for both online and in-person interviews
• No telephonic enquiries
• If no response is received within 15 working days, the application may be considered unsuccessful
• Applicants are encouraged to apply only if all listed criteria are met