Copywriter

Wild Dreams Hospitality; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A luxury hospitality company in Johannesburg is seeking a passionate mid-level copywriter to create compelling content across various marketing channels. The role involves crafting persuasive sales materials and engaging digital content, collaborating with a dynamic marketing team, and ensuring brand voice consistency. Candidates should have 5-7 years of experience in the luxury travel industry and a bachelor's degree in a related field. Attention to detail and creativity are essential for success in this high-energy role.

Qualifications

• 5-7 years of copywriting experience specifically in hospitality/luxury travel industry.
• Strong digital copywriting skills across various platforms.
• Proven portfolio with samples of brochure and digital content.

Responsibilities

• Create compelling copy for marketing materials and digital platforms.
• Collaborate with marketing teams to ensure brand consistency.
• Manage multiple writing assignments and meet tight deadlines.

Skills

Copywriting in hospitality

SEO knowledge

Digital content creation

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Journalism

Tools

Google Analytics

Job description

A collection of luxury properties is seeking a passionate mid-level COPYWRITER to create compelling copy across their diverse marketing channels.

You\'ll craft everything from persuasive sales materials to engaging digital content, maintaining their authentic South African brand voice. This high-energy role requires someone who thrives under pressure and works collaboratively with their dynamic marketing team.

Responsibilities

Copywriting and Content Creation

• Create compelling copy for marketing materials including brochures, sales collateral, direct mailers, email campaigns, and digital content
• Write engaging scripts for webinars, presentations, video content, and YouTube channel
• Develop persuasive, SEO-optimised website copy that drives conversions
• Produce sales enablement materials and craft targeted content for different audience segments across all properties
• Stay current with industry trends, competitor activities, and platform-specific writing requirements
• Edit and proofread all marketing materials to ensure accuracy and brand consistency
• Collaborate with design, digital and social teams to create cohesive visual and written communication

Digital Writing and Brand Consistency

• Write for digital platforms including YouTube, websites and email marketing
• Create compelling titles, descriptions, and content optimised for search and engagement
• Ensure all copy reflects the brand personality
• Maintain warm, direct, proudly South African tone across all communications
• Adapt messaging based on analytics insights while maintaining brand voice consistency

Collaboration and Deadline Management

• Work closely with social and digital marketing teams
• Manage multiple writing assignments simultaneously while meeting tight deadlines in a high-pressure environment
• Be proactive in identifying content opportunities and bringing creative suggestions to the team with genuine excitement and passion
• Maintain obsessive attention to detail in all deliverables

Qualifications

Essential Experience

• 5-7 years of copywriting experience specifically in hospitality / luxury travel industry
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Proven portfolio with 3-5 samples demonstrating brochure copy, digital content and sales material
• Strong digital copywriting skills across platforms including website copy, email marketing, YouTube content, and video scripts
• Understanding of SEO principles and luxury hospitality customer journey

Technical Skills

• Excellent command of English with impeccable grammar and writing skills
• Basic understanding of Google Analytics and performance tracking
• Knowledge of social media writing and platform-specific requirements

Personal Attributes

• Obsessive attention to detail and high-pressure performance capabilities
• Bold creative thinking with authentic South African voice
• Spirited energy and proactive approach to identifying opportunities
• Appreciation for South African heritage and wildlife / safari experiences
• Collaborative team player with excellent interpersonal skills

This is a live-out position.