Copywriter

Keen; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency is seeking a Copywriter in Cape Town. This role involves crafting engaging content for a prestigious celebrity spirits brand, focusing on social media, email marketing, and websites. Ideal candidates will have 2-4 years of experience and an excellent portfolio. This position offers a flexible hybrid work culture and competitive pay, along with opportunities for growth.

Benefits

Flexible hybrid work culture

Collaborate with a high-performance team

Competitive pay

Birthday leave

Professional development budget

Qualifications

• 2-4 years of professional copywriting experience, ideally with e-commerce or consumer brands.
• Strong portfolio demonstrating a range of digital copy, including social, email, and web.
• Excellent command of English with strong writing, editing, and proofreading skills.
• Detail-oriented with strong organizational skills.

Responsibilities

• Write compelling copy for social media posts, paid ads, email campaigns, and website content.
• Collaborate with Keen's designer and video editor to ensure copy and visuals work cohesively.
• Conduct research to understand the brand, target audience, and market trends.
• Maintain strict adherence to brand tone, voice, and style guidelines.

Skills

Professional copywriting experience

Digital marketing principles

Strong research skills

English writing and editing

Education

Relevant degree in Marketing, Communications, Journalism, or similar

Job description

About Keen

At Keen, we don't just deliver services. We embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.

Keen helps some of the most exciting international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales.

We're not a legacy agency. We're a partner in growth, and that's where you come in.

About the Role

We’re hiring a Copywriter to work on one of our leading client accounts – an American celebrity spirits brand – with engaging on‑brand content. You’ll work on projects spanning social media, email marketing, website copy, blogs, and promotional campaigns. This role is ideal for a mid‑to‑senior‑level copywriter who can write persuasive, conversion‑focused content while maintaining a sophisticated and consistent brand voice.

The right candidate will have a portfolio showcasing work that drove engagement or conversions. If you love crafting words that connect with audiences and elevate premium brands, this could be the perfect role for you.

What You’ll Do

• Write compelling copy for social media posts, paid ads, email campaigns, and website content
• Be flexible to make quick work of brand direction needs, supplementing what their agency cannot fufill
• Collaborate with Keen's designer and video editor to ensure copy and visuals work cohesively
• Collaborate across time zones with teams around the world
• Conduct research to understand the brand, target audience, and market trends
• Partner with marketing, strategy, and client teams to gather information and develop effective messaging
• Follow topline brand voice updates and direction from the brand's Creative Director
• Maintain strict adherence to brand tone, voice, and style guidelines
• Proofread and edit copy for clarity, accuracy, and consistency
• Stay up to date with copywriting trends and digital marketing best practices

Requirements

• 2-4 years of professional copywriting experience, ideally with e-commerce or consumer brands
• Strong portfolio demonstrating a range of digital copy, including social, email, and web
• Excellent command of English with strong writing, editing, and proofreading skills
• Ability to adapt tone and style to match a luxury brand voice
• Strong research skills to understand audiences and industry trends
• Comfortable working independently and collaboratively in a fast‑paced, deadline‑driven environment
• Familiarity with digital marketing principles and content management systems
• Detail‑oriented with strong organizational skills
• Experience in an agency or client‑facing environment is a plus
• Relevant degree in Marketing, Communications, Journalism, or similar
• Comfortable working with alcohol/spirits brands

• Flexible hybrid work culture (offices in Cape Town in Woodstock)
• Collaborate with a high‑performance creative and marketing team
• Work with a premium, global brand
• Competitive pay with opportunities for growth
• Birthday leave + professional development budget