Copy Writer

Kendrick Recruitment; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading luxury property group in Johannesburg seeks a talented Copywriter to develop engaging content across platforms. Ideal candidates have 5–7 years' experience in the hospitality or luxury travel industry. Responsibilities include crafting persuasive copy, maintaining brand voice, and collaborating with marketing teams. This role offers a negotiable salary based on experience.

Qualifications

• 5–7 years’ professional copywriting experience within the hospitality or luxury travel industry.
• Strong portfolio showcasing brochure copy, digital content, and sales materials.
• Exceptional command of written English with flawless grammar.

Responsibilities

• Develop compelling and persuasive copy for various marketing materials.
• Collaborate with marketing teams to support brand campaigns.
• Maintain the brand’s tone of voice and adapt messaging based on analytics.

Skills

Creative storytelling

SEO principles

Digital marketing best practices

Content creation across various formats

Education

Bachelor’s degree in Marketing, Communications, Journalism

Tools

Google Analytics

Job description

Job Description

Copywriter – Luxury Property Group | Johannesburg

Kendrick Recruitment is seeking a talented and creative Copywriter to join a leading luxury property group based in Johannesburg. This role is ideal for a passionate storyteller with a flair for crafting engaging, brand-aligned content across multiple platforms within the luxury travel and hospitality sector.

Key Responsibilities

Copywriting and Content Creation

• Develop compelling and persuasive copy for brochures, sales materials, email campaigns, and digital marketing content.
• Write engaging scripts for webinars, video content, and presentations.
• Create SEO‑optimised website copy that effectively drives engagement and conversions.
• Produce sales enablement materials and tailor content for different audience segments across multiple luxury properties.
• Edit and proofread all materials to ensure accuracy, consistency, and alignment with brand standards.
• Stay up to date with industry trends and competitor activities to inform fresh and relevant content ideas.
• Collaborate with design, digital, and social media teams to produce cohesive and impactful communications.

Digital Writing and Brand Consistency

• Write for digital platforms including websites, YouTube, and email marketing.
• Create compelling titles, descriptions, and long‑form digital content optimised for search visibility and engagement.
• Maintain the brand’s tone of voice – warm, authentic, bold, and distinctly South African.
• Adapt messaging based on analytics insights while ensuring consistency in tone and style.

Collaboration and Deadline Management

• Work closely with marketing teams to support brand campaigns and launches.
• Manage multiple writing assignments simultaneously in a fast‑paced, high‑performance environment.
• Proactively identify content opportunities and contribute creative ideas to elevate the brand’s storytelling.
• Deliver high‑quality work under pressure with exceptional attention to detail.

Requirements and Skills

Essential Experience

• 5–7 years’ professional copywriting experience within the hospitality or luxury travel industry.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Strong portfolio showcasing brochure copy, digital content, and sales materials.
• Excellent understanding of SEO principles and digital marketing best practices.
• Experience writing across various formats including web, social media, and video content.

Technical Skills

• Exceptional command of written English with flawless grammar and attention to detail.
• Working knowledge of Google Analytics and content performance tracking.
• Understanding of platform‑specific writing requirements and digital engagement strategies.

Personal Attributes

• Highly creative with a bold and authentic storytelling approach.
• Strong appreciation for South African culture, heritage, and the natural environment.
• Detail‑oriented, collaborative, and able to thrive in a dynamic team environment.
• Spirited, proactive, and passionate about creating memorable brand narratives.

Package :

Salary : Negotiable, dependent on experience.

This is an exceptional opportunity for a creative copywriter to bring stories of luxury, authenticity, and adventure to life while shaping the voice of a respected hospitality brand.