Conversion Specialist

Konke Appointments; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing firm in South Africa is seeking an experienced professional to enhance customer onboarding for their Online Casino platform. The role requires a minimum of 3 years in a marketing conversion role with expertise in conversion rate optimization. The ideal candidate will implement data-driven strategies, monitor conversion touchpoints, and collaborate with various teams to improve customer experiences. Strong analytical skills and project management abilities are essential for success in this position.

Qualifications

• Minimum of 3 years in a marketing conversion role or digital marketing.
• Proficient in conversion rate optimization principles and A/B testing.
• Excellent communication and collaboration skills.

Responsibilities

• Implement new automated journeys for messaging personalization.
• Monitor conversion touchpoints like sign-ups and FTDs.
• Design structured journeys to enhance conversion rates.

Skills

Analytical skills

Project management

Communication

Problem-solving

Creative thinking

Tools

Jira

Confluence

Job description

Overview

In this pivotal role, you will enhance the customer onboarding experience for our Online Casino platform. Your focus will be on developing and implementing data-driven strategies aimed at improving landing pages, registration processes, and essential user pathways. This position requires a keen analytical mindset, meticulous attention to detail, and a commitment to ongoing improvement through A / B testing. You will collaborate closely with studio, customer acquisition, marketing teams, and management to promote our testing capabilities and strategies, fostering a data-driven, fail-fast culture that drives measurable improvements in customer conversion rates.

Candidate Requirements

• Minimum of 3 years of experience in a marketing conversion role or digital marketing.
• A customer-centric and goal-driven approach, with a solid grasp of conversion rate optimization principles and best practices.
• Familiarity with all aspects of conversion enhancement, including copywriting, user experience (UX), and web analytics, with hands-on experience in A / B and multivariate testing.
• Strong critical thinking and project management abilities, enabling effective task prioritization.
• Excellent communication and collaboration skills, with the ability to thrive in a cross-functional team environment.
• Proficient analytical skills, capable of interpreting complex data sets, along with strong problem-solving abilities and creative thinking to boost conversion rates.

Areas of Responsibility

• Implement new automated journeys, focusing on relevance and personalization of messaging.
• Monitor all conversion touchpoints, such as sign-ups, failed first-time deposits (FTDs), abandoned credit card registrations, and cross-sells across different player baskets and channels.
• Design structured journeys aimed at enhancing conversion rates and player engagement.
• Adapt manual strategies for implementation in automated systems.
• Identify problem areas in conversion, generate innovative ideas and technologies to enhance conversion, and test improvements in player journeys and UI / UX, including the sign-up process and onboarding.
• Analyze test data to identify trends, extract key insights, make recommendations, and share learnings to positively influence customer experience, conversion rates, and future feature developments.
• Maintain clear documentation of optimization tests, user journey updates, and technical requests using tools like Jira and Confluence.
• Understand various traffic sources and determine what new users seek on-site.
• Advocate for user-centered design methodologies and integrate qualitative and quantitative research findings to improve optimization tests.
• Work with the marketing team to plan and implement conversion optimization campaigns, including landing page and content optimization, and enhancements to user experience.
• Provide regular updates and reports on conversion optimization initiatives and results to stakeholders.

Objectives

• Identify improvement areas across websites and customer touchpoints, implementing solutions to boost conversion rates through innovative interventions and effective optimization techniques.
• Collaborate with marketing, business intelligence, and development teams to ensure that changes made to journeys and feature rollouts enhance conversion rates.
• Track and report on the progress of conversion rate improvements.
• Develop and maintain expert-level knowledge of current best practices for enhancing conversion rates.