Conversion Rate Optimisation (Cro) Manager

Tipi Group Limited; Cape Town; Hybrid; ZAR 500 000 - 700 000; Full time

Job summary

A dynamic digital marketing firm in Cape Town is seeking a skilled CRO professional with at least 3 years of relevant experience. The ideal candidate possesses strong analytical and communication skills, familiar with A/B testing and web analytics tools. This role offers hybrid working arrangements and a commitment to creating an inclusive work environment.

Benefits

Hybrid working arrangements

Extra 10 days 'work from anywhere'

Discounted wellbeing classes

Active company social life

Opportunities in CSR and charity initiatives

Training opportunities

Qualifications

• Minimum of 3 years working in CRO.
• Hands‑on experience with A/B testing and multivariate testing tools.
• Strong knowledge of web analytics tools required.
• Experience with qualitative tools is desirable.
• Excellent communication skills for explaining insights.

Skills

A/B testing tools (e.g. Optimizely, VWO, AB‑Tasty)

Web analytics tools (e.g. Google Analytics, Adobe Analytics)

Analytical mindset

Communication skills

Project management skills

Job description

Location

Cape Town, ZA

Contract

Full Time | Permanent

Department

CRO

Qualifications

Minimum of 3 years working in CRO.

Hands‑on experience with A/B testing / multivariate testing tools (e.g. Optimizely, VWO, AB‑Tasty, etc.).

Strong knowledge of web analytics tools (e.g. Google Analytics / GA4, Adobe Analytics, or similar).

Experience with qualitative tools (e.g. user testing, session replay, heatmaps) desirable.

Strong analytical mindset: comfortable handling data, interpreting results statistically, generating insights from large datasets.

Excellent communication and presentation skills — able to explain complex insight in a way non‑technical stakeholders understand.

Strong project management skills: managing multiple concurrent experiments, prioritising based on impact & effort.

Working at ROAST

Location: V&A Waterfront, Cape Town.

Holidays

21 days increasing with length of service, national holidays, Christmas Eve and New Year’s Eve off; optional company trips.

Benefits

Hybrid working arrangements.

Additional 10 days 'work from anywhere in the world'.

Discounted wellbeing classes / membership.

Active company social life organised by a staff committee.

Lots of opportunity for involvement in CSR, sustainability and charity initiatives.

Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers.

Opportunities to learn about other digital marketing disciplines.

Our hybrid‑working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

Equal Opportunity Employer

We are an equal opportunities employer.

At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued.

When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in South Africa.

Scams and Payment

Please beware of scams online or from individuals claiming to represent us. A ROAST employee will never solicit candidates through a non‑ROAST email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.

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