Content Writer (Retail)

Southey Contracting; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading creative agency in Cape Town is looking for a Content Writer responsible for crafting engaging content across multiple platforms. The ideal candidate has 2-5 years of experience, exceptional writing and editing skills, and a degree related to communication or marketing. This role offers the chance to contribute to brand storytelling and marketing strategies in a dynamic environment.

Qualifications

• 2 - 5 years of content writing experience, preferably in retail or design.
• Strong portfolio demonstrating writing skills.
• Ability to adapt writing style for various audiences.

Responsibilities

• Craft engaging written content for various platforms.
• Ensure all content aligns with brand guidelines.
• Edit and proofread marketing materials for accuracy.

Skills

Exceptional writing skills

Editing skills

Proofreading skills

Understanding of e-commerce

SEO best practices

Organizational skills

Education

Degree or diploma in Journalism, Communications, English, Marketing

Tools

CMS platforms (Shopify, WordPress)

Adobe Creative Suite

Email marketing platforms (Mailchimp, Klaviyo)

Job description

Purpose of the Role

The Content Writer will be responsible for crafting engaging written content that reflects the brand identity, enhances customer experience, and supports marketing, digital, and product objectives. This role involves producing a variety of content types, from product descriptions and social media captions to blog posts, email campaigns, press releases, and campaign messaging.

Key Responsibilities

Content Creation

• Write clear, compelling, and on-brand content for multiple platforms including :
• Website and e-commerce product descriptions
• Email marketing campaigns and newsletters
• Social media captions and ad copy
• Blog articles and brand stories
• In-store signage and packaging copy
• Press releases and internal communications

Brand Voice & Messaging

• Ensure all written content is aligned with visual identity, and brand guidelines
• Collaborate with design, marketing, product, and e-commerce teams to support product launches, campaigns, and storytelling

Content Planning & Execution

• Assist in developing content calendars and campaign themes
• Contribute to brainstorming sessions and campaign ideation
• Ensure deadlines are met across all content-related deliverables

Editing & Proofreading

• Edit and proofread marketing materials, ensuring accuracy, grammar, and brand consistency
• Review content created by other departments to maintain tone and messaging quality

SEO & Digital Best Practices

• Apply basic SEO principles to digital content to improve visibility and engagement
• Stay updated on digital content trends and consumer engagement strategies

Requirements

• Degree or diploma in Journalism, Communications, English, Marketing , or related field
• 2 – 5 years of content writing experience , preferably within retail, lifestyle, or design-focused industries
• Exceptional writing, editing, and proofreading skills
• A strong portfolio demonstrating diverse content creation skills (digital and print)
• Understanding of e-commerce, SEO, and social media best practices
• Ability to adapt writing style for different channels and audiences
• Highly organised, detail-oriented, and deadline-driven
• Passion for storytelling, design, and creative branding

Bonus Skills (Advantageous but not required)

• Experience with CMS platforms (e.g., Shopify, WordPress)
• Basic knowledge of Adobe Creative Suite or Canva
• Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo)