Content Writer

Badger Holdings (Pty) Ltd; Piet Retief; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A pet insurance company is seeking a skilled Content Writer to create SEO-optimised content and ensure compliance in documentation. The role allows for remote work within South Africa and requires collaboration with various teams. The ideal candidate will balance creativity with regulatory accuracy and contribute to building a new brand in the pet insurance market.

Qualifications

• Experience in content creation and SEO.
• Ability to write clear and compliant content.
• Capable of translating complex information into plain English.

Responsibilities

• Research and write SEO-optimised blog articles.
• Write and maintain clear, compliant policy documents.
• Support the creative team on campaigns and marketing.

Skills

SEO optimisation

Technical writing

Creative copywriting

Research skills

Analytics monitoring

Job description

We're Hiring: Content Writer

Are you a skilled content writer who thrives on combining clarity, compliance, and creativity? We're building a bold new pet insurance brand for the Australian market, and we're looking for a Content Writer to help bring our voice to life—while meeting the demands of a highly regulated industry.

You’ll work across product documentation, blog content, and campaign copy—balancing technical accuracy, SEO/AIO optimisation, and pet-loving personality.

What You’ll Be Doing

Content Creation and SEO/AIO Optimisation

• Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility.
• Partner with subject matter experts to ensure technical accuracy and brand alignment.
• Optimise new and existing content for search engines and large language models.
• Monitor analytics and keyword trends to continuously refine content strategy.
  
  

Technical and Regulated Writing

• Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications.
• Translate complex insurance information into plain English—without compromising regulatory accuracy.
• Ensure alignment with Australian financial services laws and consumer protection standards.
  
  

Creative Copywriting Support

• Support the creative team on campaigns, email marketing, landing pages, and social media when needed.
• Maintain a consistent tone of voice and messaging across all platforms.
  
  

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
• Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!
  
  

Why work with us?

As part of a purpose-driven Australian pet insurance company, this role supports our mission to protect the health and wellbeing of pets across the country. You’ll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance – while also allowing creativity and customer empathy to shine in our communications.

Ready to shape a voice that’s clear, compliant, and full of personality?

Apply now and help us build a trusted pet insurance brand from the ground up.