Content Writer

EyeCarePro; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing firm is seeking a Content Writer in Cape Town to produce strategic content focusing on SEO and client goals. The role involves writing, editing, and collaborating with various teams to optimize content for performance. Ideal candidates will have 3-5 years of content writing experience, a strong grasp of SEO, and the ability to work in a remote environment, ensuring quality and clarity in their writing. This position offers a dynamic work culture and significant impact on client success.

Qualifications

• 3 to 5 years of experience in content writing or SEO content creation.
• Proven track record of writing for web and blog platforms.
• Comfort with asynchronous work and remote collaboration.

Responsibilities

• Write clear, compelling, and optimized content for client websites.
• Conduct keyword research to identify content opportunities.
• Collaborate with Client Strategists and SEO Leads.

Skills

Content writing

SEO principles

Keyword research

Time management

Attention to detail

Tools

Google Docs

SEMrush

Ahrefs

Job description

Cape Town, Western Cape, South Africa

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Job Opening: Content Writer

About the Job: Content Writer

EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape. With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce. Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem‑solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment.

About The Role

We are hiring a Content Writer who brings clarity, strategy, and a performance mindset to every piece of writing. This is not a basic copy-paste or rewording role. It's a strategic position focused on content that delivers results. You will work closely with marketing strategists, SEO specialists, and internal stakeholders to create and refine content that drives traffic, supports client goals, and aligns with keyword opportunities. Your writing should be purposeful, optimized, and genuinely useful. This role is ideal for someone who writes with intent, can analyze keywords, and thrives in a fast‑paced, feedback‑driven environment.

Key Responsibilities

Content Creation & Optimization

• Write clear, compelling, and optimized content for client websites, blogs, and campaigns
• Tailor content to different industries, goals, and tone guidelines
• Ensure content is aligned with SEO strategies and search intent

Keyword Research

• Use tools like SEMrush or Ahrefs to conduct keyword research
• Interpret search trends and identify content opportunities
• Collaborate with strategists on content briefs and outlines

Editing & QA

• Review content for grammar, tone, accuracy, and formatting
• Assist with meta descriptions, headers, and internal linking as needed
• Ensure all content meets quality and SEO standards

Cross-Functional Collaboration

• Work with Client Strategists, SEO Leads, and Designers
• Interpret briefs and implement feedback clearly and quickly
• Participate in planning calls and performance reviews

Workflow & Delivery

• Meet deadlines and manage your writing queue
• Stay organized and responsive in a remote‑first environment
• Deliver polished drafts ready for review or upload

What We Are Looking For

• A strong writer who understands the mechanics of digital content
• Ability to balance clarity, creativity, and keyword relevance
• Working knowledge of SEO principles and CMS basics
• Excellent time management and responsiveness
• High attention to detail and commitment to accuracy

What You Bring

• 3 to 5 years of experience in content writing or SEO content creation
• Proven track record of writing for web and blog platforms
• Experience with tools like Google Docs, SEMrush, or similar
• Ability to adapt tone and structure to different client types
• Comfort with asynchronous work and remote collaboration

Work Requirements

• 100 percent remote work‑from‑home
• Location: South Africa
• Schedule: Monday to Friday, 8:00 AM to 4:00 PM Eastern Time

Must Have

• Personal computer and dual monitors
• Quiet, professional workspace
• Reliable high-speed internet
• Backup power supply (if applicable)

How To Apply

If you thrive in a strategic, content‑focused role and want to make a real impact on small businesses, we would love to hear from you.

Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time. We appreciate your interest in EyeCarePro.

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