Content Marketing Lead

Hollywoodbets; Durban; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A leading online gaming brand is seeking a Content Marketing Lead in Durban. The role involves managing a team of copywriters, optimizing content for iGaming, and developing marketing strategies tailored to the online betting audience. Candidates should have 2-3 years of content marketing experience, strong SEO knowledge, and a valid driver's license. This position offers a dynamic work environment focused on delivering high-quality content and growing the brand's digital presence.

Qualifications

• 2-3 years’ experience in Content Marketing / Copywriting.
• Valid driver’s license is essential.
• Basic understanding of HTML and web publishing.
• Strong understanding of sports betting and iGaming regulatory landscape.

Responsibilities

• Lead and manage iGaming Copywriters for high-quality content.
• Audit and optimize content across websites and social media.
• Draft and execute tailored content marketing strategies.
• Write, edit, and proofread content for various platforms.
• Conduct keyword research and implement SEO best practices.

Skills

Content Marketing

Copywriting

SEO principles

Google Analytics

WordPress CMS

Independence

Education

Certificate / Diploma / Degree in Marketing or related

Tools

Ahrefs

SEMrush

Job description

Job title: Content Marketing Lead

Job Location: KwaZulu-Natal, Durban

Deadline: December 12, 2025

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Responsibilities

• Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
• We have an amazing opportunity for a Content Marketing Lead to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

You Bring

• Valid driver’s license Essential
• 2-3 years’ experience in Content Marketing / Copywriting.
• Ability to work under pressure and in a fast-paced, growing environment.
• Strong understanding of SEO principles, keyword research, and analytics platforms (e.g., Google Analytics, Ahrefs, SEMrush).
• Will be required to travel from time to time.
• Independent thinker, able to propose and execute content strategies with minimal supervision.
• Basic understanding of HTML and web publishing.
• Knowledge and experience with WordPress CMS.
• Strong understanding of sports betting, casino games, and the regulatory landscape for iGaming.

A bonus to have

• Certificate / Diploma / Degree in Marketing or related

What You’ll Do For The Brand

• Lead, mentor, and manage iGaming Copywriters, ensuring delivery of high-quality, compliant, and conversion-driven content.
• Oversee the production and optimization of iGaming-related content across multiple websites, blogs, landing pages, and social media platforms.
• Draft and execute content marketing strategies tailored to the online betting and gaming audience.
• Brief in, oversee, and optimize video campaigns in collaboration with creative and marketing teams.
• Write, edit, and proofread copy for websites, product descriptions, game reviews, email campaigns, promotional assets, and social content.
• Conduct keyword research and implement SEO best practices to improve visibility, search rankings, and organic traffic.
• Collaborate with design, performance marketing, and social teams to deliver integrated campaigns that drive engagement and conversions.
• Create and manage an editorial calendar for content marketing initiatives, ensuring deadlines and quality standards are consistently met.
• Monitor, analyse, and report on key performance metrics across campaigns and platforms.
• Stay up to date with South African and international iGaming trends and integrate insights into content strategy.

What You’ll Bring To The Team

• Strong verbal and written skills
• Follow process in order to ensure high quality output
• Strong leadership skills with the ability to mentor and guide a team of writers and specialists.
• Approaches own work with dedication and high sense of responsibility
• Consistently delivers required business results and meet deadlines
• High attention to detail
• Good communication skills
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