Content Manager/Copywriter

Virgin Bet; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading online betting company in Cape Town is seeking a Content Manager / Copywriter to develop compelling copy across various marketing channels. The ideal candidate will craft brand-aligned messaging, ensuring consistency while leveraging data insights for optimization. This role is perfect for an enthusiastic individual passionate about sports and content creation, offering discretionary bonuses, medical aid, and a vibrant office culture.

Benefits

Discretionary Company Performance bonus

Discovery Medical Aid

21 days Annual Leave

Thursday drinks and regular socials

Responsibilities

• Craft compelling, brand-aligned copy across all marketing channels.
• Collaborate with teams to produce master copy for promotions.
• Translate strategy into persuasive messaging.
• Contribute to creative concept development.
• Set and uphold quality standards for customer-facing copy.
• Proofread and ensure content meets brief requirements.
• Manage copy audits for consistent messaging.
• Stay informed on industry regulations for compliance.
• Optimize copy performance using data insights.

Skills

Writing for the sports betting or online gambling industry

Brand strategy and tone of voice

Grammar and proofreading

CRM platforms and content publishing

Interpreting performance data

Storytelling and engaging messaging

Project management and meeting deadlines

Adapting to shifting priorities

Identifying opportunities for improvement

Understanding audience needs

Job description

Overview

Cape Town, South Africa

Working Pattern: 4 days in the office, 1 day working from home

Welcome to Virgin Bet, where innovation meets excitement in the heart of Cape Town! As a proud member of the LiveScore Group, Virgin Bet is on an exhilarating journey to redefine the world of online betting. With our new office opening in Cape Town, we’re excited to expand our vibrant team and bring our exceptional services to new heights.

Virgin Bet thrives on providing an unparalleled betting experience that combines cutting-edge technology with a passion for sports. Our culture is built on collaboration, creativity, and diversity, fostering an environment where every employee can make their mark while enjoying the thrill of the game. Join us as we embrace the dynamic spirit of Cape Town and contribute to a brand that pushes boundaries and champions innovation.

If you’re ready to embark on an adventure with us, we can’t wait to meet you and see how you can help us shape the future of Virgin Bet!

The Role

The Content Manager / Copywriter will be responsible for crafting compelling, brand-aligned copy across all marketing channels, shaping Virgin Bet’s voice in the South African market. This role is central to ensuring consistency in our messaging and tone, from CRM to social media. This is an exciting opportunity for a creative with a passion for sports to deliver high-impact content in a fast-paced environment and make a tangible impact on our brand's success.

Key Responsibilities

• Develop and deliver high-quality copy across all marketing channels, ensuring brand consistency.
• Collaborate with internal teams to produce master copy for promotions and product launches.
• Interpret creative briefs and translate strategy into engaging and persuasive messaging.
• Participate in ideation sessions and contribute to the development of creative concepts.
• Set and uphold internal quality standards for all customer-facing copy, ensuring excellence.
• Proofread and quality-check all content output to ensure it meets brief requirements.
• Manage multiple copy audits to ensure consistency in messaging and tone across all channels.
• Stay informed on industry regulations to ensure all copy is compliant.
• Work with marketing teams to test and optimize copy performance, using data to refine messaging.

Key Skills and Experience

• Proven experience writing for the sports betting or online gambling industry.
• Strong understanding of brand strategy, tone of voice, and content marketing principles.
• Exceptional proficiency in grammar, punctuation, and proofreading.
• Familiarity with CRM platforms, campaign management tools, and content publishing systems.
• Ability to interpret performance data and apply insights to copy optimisation.
• A natural storyteller with the ability to craft engaging, impactful messaging.
• Skilled in managing multiple projects and meeting tight deadlines.
• Able to respond quickly to last-minute requests and shifting priorities.
• A self-starter who proactively identifies opportunities to improve content quality and performance.
• Deep understanding of audience needs and CRM strategies.

What can we offer?

• Discretionary Company Performance bonus
• Discovery Medical Aid
• 21 days Annual Leave
• Thursday drinks in the office and regular socials