Content Creator

Tower Group South Africa (PTY) Ltd; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in the hotel and casino industry is looking for a highly creative Content Creator based in Johannesburg. This role involves designing branded content, collaborating on marketing campaigns, and ensuring compliance with brand guidelines and regulations. The ideal candidate will have advanced skills in animation and video editing, a proactive mindset, and the ability to adapt to new tools in a dynamic work environment.

Qualifications

• 4 years' experience in content creation or graphic design.
• Advanced skills in video editing and animation.
• Sound understanding of content trends and social media guidelines.

Responsibilities

• Design branded content and execute animations from brief to final output.
• Collaborate on digital marketing campaigns and ensure brand adherence.
• Create various content formats and maintain high-quality output.

Skills

Verbal communication

Written communication

Numeracy

Creativity

Adaptability to AI tools

Digital marketing knowledge

Education

Matric (NQF 4)

Tools

Adobe After Effects

Adobe Premiere Pro

Microsoft Office

Job description

Our client, a leader in the hotel and casino industry, is seeking a highly creative Content Creator to join their team based in Johannesburg.

MINIMUM REQUIREMENTS

- Matric (NQF 4), good verbal and written skills in English, numeracy skills (all NQF 4)

- 4 years' experience in a similar content creation or graphic design role.

- Advanced skills in animation and video editing using Adobe After Effects, Premiere Pro, and familiarity with 3D and animation software (preferred).

- Familiarity with Microsoft Office.

- Sound understanding of digital marketing, content trends, and social media platform standards and guidelines.

- A creative mindset, proactive attitude, and commitment to meeting deadlines in a fast-paced, high-pressure environment.

MAIN JOB FUNCTIONS

- Design branded content and advertising that brings concepts to life from brief to final execution.

- Ability to work with and adapt to emerging AI platforms and tools for design, content creation, and workflow optimization.

- Demonstrate a willingness to explore AI integration as part of the creative process.

- Translate static creatives into dynamic, high-quality animations and motion graphics.

- Prepare print-ready designs, including formatting, resizing, and image adjustments while ensuring brand and colour consistency.

- Collaborate with vendors to ensure colour accuracy and production quality in printed materials.

- Create content for various formats including POS, OOH, social media, videos, GIFs, memes, and more, always adhering to brand guidelines and industry best practices.

- Ensure all creative output complies with group or property CI, gaming regulations, social media policies, promotional rules, the Consumer Protection Act, and other applicable legislation.

- Contribute to the execution of group and property campaigns, including group-wide campaigns and special events, social media content for platforms such as Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Google Ads, and the company website.

- Work collaboratively with the Digital Brand Manager and other Content Creators to ensure brand consistency.

- Support properties by extending core concepts and visuals to various internal and external marketing collateral.