Consumer Marketing Manager

Spotify; Johannesburg; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading music streaming platform is looking for a Consumer Marketing Manager to enhance marketing efforts in South Africa and Sub-Saharan Africa. This role involves launching campaigns, analyzing consumer insights, and collaborating with teams to drive brand awareness and acquisition. The ideal candidate has 4-5 years of marketing experience in the region and strong analytical and management skills. Flexibility to work from home with some in-person meetings.

Qualifications

• 4-5 years in marketing and brand management in South Africa with Sub-Saharan experience.
• Experience leading cross-functional teams in digital, FMCG or retail.
• Strong analytical skills with a focus on data-driven decisions.

Responsibilities

• Lead extensive campaign launches in South Africa and other markets.
• Use consumer insights to advise marketing strategies.
• Conduct analysis of campaign performance to inform future strategies.

Skills

Marketing management

Brand management

Consumer insights

Digital marketing

Analytical skills

Job description

Job title : Consumer Marketing Manager

Job Location : Gauteng, Johannesburg

Deadline : November 06, 2025

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• We are seeking a Marketing Manager to strengthen our consumer marketing efforts in South Africa and key Sub-Saharan Africa markets. This role focuses on acquiring new consumers and boosting consumption and retention for both our Free and Subscriber businesses.

What You'll Do

• Lead extensive campaign launches in South Africa and implement smaller campaigns in other Sub-Saharan African markets. This involves close collaboration with local and global cross-functional teams
• Apply on-platform and off-platform data to uncover consumer insights, advising campaign strategies and marketing approaches that align with regional market opportunities and business objectives
• Work closely with internal and external partners to develop comprehensive marketing briefs, encompassing creative and media mandates
• Drive initiatives in high-opportunity markets to achieve acquisition goals and build brand awareness through non-traditional media channel
• Partner with on-ground agencies and vendors to identify relevant local touchpoints for brand awareness, consideration, and conversion
• Conduct in-depth analysis of campaign performance to extract takeaways that will build future strategies
• Collaborate to adapt outstanding global marketing efforts to be locally relevant
• Work with cross-functional teams to implement local marketing and music activities

Who You Are

• Minimum 4-5 years in marketing and brand management in South Africa, with exposure to other Sub-Saharan African markets
• Extensive experience in brand, consumer insights, digital marketing and / or project management. Proven track record to lead cross-functional teams in delivering major new products or services within digital businesses, FMCG or retail
• Deep understanding of consumer insights and a demonstrated ability to translate these insights into effective campaigns
• Strong analytical and quantitative skills, capable of using data and metrics to justify requirements, features and drive marketing efficiency
• High attention to detail and a track record of independently running multiple, competing priorities simultaneously
• A collaborative working style
• A bias for action and a strong work ethic

Where You'll Be

• This role is based in Johannesburg, South Africa
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
• Media / Advertising / Branding jobs