Consumer Insights Analyst

Pepsico; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading global beverage company in South Africa is looking for a Consumer Insights Analyst to lead research projects and drive insights across its beverage brands. The ideal candidate will have extensive experience in both qualitative and quantitative research and possess strong analytical and presentation skills. Responsibilities include monitoring brand equity, preparing integrated reports, and supporting strategic initiatives within the business.

Qualifications

• Minimum 8 years’ experience in qualitative and quantitative research.
• Experience with FMCG and strong knowledge of research methodologies.
• Fluent in English with strong storytelling and analytical skills.

Responsibilities

• Lead ad-hoc consumer insights research projects.
• Monitor brand equity and conduct occasion tracking.
• Prepare integrated reports and present findings.

Skills

Qualitative and quantitative research skills

Analytical skills

Strong presentation skills

Project management skills

Commercial acumen

Excellent communication skills

Education

Relevant tertiary qualification in commercial subjects

Job description

Overview

Our core purpose in Insights at Pepsico is to Power Positive Growth by being a catalyst for growth, powered by human insights. The role of the Consumer Insights Analyst is to lead end to end delivery of research projects in our franchise owned Beverages portfolio in Africa, partnering with the Marketing and Franchise team and supporting the overall Operating Unit.

This includes working on some of the biggest beverage brands namely Pepsi, Mirinda, 7 Up.

In addition, the role also entails driving consumer insights initiatives across the portfolio, such as Brand Equity Tracking, occasion tracking and adhoc consumer research projects to define clear opportunities for PepsiCo brands.

Supporting the Insights manager in rolling out and entrenching Human segmentations and Human centricity initiatives across the business is also expected.

Responsibilities

Lead ad‑hoc consumer insights research projects providing input into the design, management of research agencies and key stakeholders autonomously, input into presentations to extract insight to leverage within the business, ensuring that recommendations from the research are implemented.

Monitors brand equity and activities such as occasion tracking on a quarterly basis.

Presenting back to the brand and commercial teams with recommendations to ensure we maintain and build our brands.

Preparation and delivery of integrated reports drawing all pieces of information from multiple sources together and connecting dots to form coherent and insightful reports.

Supporting the roll‑out of key strategic initiatives such as Demand Tracker, Needscope, and tech driven initiatives etc. to fully entrench them within the business.

Leading projects for opportunities identified for the category.

In addition, support relevant projects to understand consumer groups in SA. Identify and drive knowledge of latest consumer and market trends within your category as well as with the broader commercial team.

Qualifications

Technical Skills: Relevant tertiary qualification with a strong emphasis on commercial subjects. Minimum 8 years’ experience in both qualitative and quantitative research either at agency or FMCG, building a solid knowledge of research methodologies and techniques (qual & quant); basic statistics. Proven Commercial Acumen. Proven Strategic ability with strong analytical / creative / innovative skills. Good Knowledge of research methodologies and techniques (qual&quant); basic statistics. Experience in developing and maintaining relationships with external agencies and internal stakeholders. Excellent communication, presentation leveraging storytelling and project management skills. Fluent in English. Bonus is Food and Beverages category experience and Pan Africa experience.

Personal skills

Passionate, self‑motivated, highly curious and strong willing to learn and develop. Mature, self‑confident and self‑managed personality. Strong can do attitude. Able to synthesize multiple sources of info to give recommendation. High level of integrity and ability to push back when challenged by the business. Team player with a passion for growth. Confidence to build strong relationships with peers and management. Ability to cope under pressure and be agile in ways of working and thinking. An eye for detail and highly numerate with strong analytical thinking, proven ability to spot trends, synthesize and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights. Lead research projects from brief to debrief but also ensure it is entrenched into the business through effective business partnering. Represent insights in cross‑functional team on Product, Market and Process Innovation. Ability to combine data, judgement, and experience to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity. Ability to empathize with the consumer.