Consumer Growth Lead, Retail, Sub-Saharan Africa

Uber; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading global technology company based in Cape Town is seeking a Consumer Growth Lead for Retail in Sub-Saharan Africa. You will be responsible for developing and executing strategies to drive consumer growth while managing experiments to enhance user engagement. The ideal candidate has 5-6 years of experience in consumer growth or analytics and will work closely with cross-functional teams. Proficiency in SQL and BI tools is required.

Qualifications

• 5-6+ years of experience in consumer growth, operations, strategy, or analytics.
• Proven track record of running experiments end-to-end.
• Strong analytical skills with SQL and BI tools.

Responsibilities

• Set the growth strategy and OKRs for SSA consumer growth.
• Design and run experiments for onboarding flows and incentives.
• Lead diagnostics and research to surface consumer friction points.

Skills

Consumer growth

Operations

Strategy

Analytics

Stakeholder management

Project management

Tools

SQL

BI tools

Looker

Tableau

Job description

Consumer Growth Lead, Retail, Sub-Saharan Africa

Uber Cape Town, Western Cape, South Africa

About The Role

As part of the Retail team, you’ll own end-to-end consumer growth for Grocery & Retail across Sub-Saharan Africa, driving user lifecycle (adoption, engagement, retention), pricing, merchandising & membership across existing and new categories.

You’ll turn insights into scalable programs, set the regional growth roadmap, and align cross-functional partners to deliver step-change outcomes.

This is an individual contributor role.

What You’ll Do

Set the growth strategy & OKRs: Define the SSA consumer growth vision and country-level priorities across acquisition, activation, frequency, retention, and GR membership attach.

Build & scale programs: Design and run experiments across onboarding flows, incentives / pricing & promos, merchandising / discovery, CRM / lifecycle, and value props that resonate locally; turn wins into playbooks that scale across markets.

Be the voice of the SSA consumer: Lead funnel / cohort diagnostics, segmentation, and qual / quant research to surface friction (e.g., payments, address / ETA trust, affordability) and whitespace; translate into product / ops requirements.

Measurement & rigor: Stand up KPI frameworks and guardrails; run a disciplined experimentation pipeline with clear hypotheses, holdouts, and success thresholds; institutionalize dashboards for visibility.

Membership for GR: Own membership targets, benefit strategy (in-app, CRM, promo mechanics), and LTV impact; coordinate with regional Membership stakeholders to localize GR‑specific propositions.

Influence product & policy: Represent SSA needs in regional forums; shape roadmaps and ops policies that unlock durable growth (e.g., payment methods, fees, substitutions, service reliability).

Cross‑functional leadership: Orchestrate execution with Local / Regional Ops, Marketing / CRM, Data Science / Analytics, Product, Finance, Merchant Ops, Support, and Legal / Comms.

What You’ll Need

Experience (5-6+ years) in consumer growth, operations, strategy, or analytics (marketplaces / e‑commerce / retail preferred).

Strategic thinking: Able to translate ambiguous problems into a clear multi‑quarter growth strategy, prioritize bets with trade‑offs, and set measurable OKRs.

Experiment: Proven track record running experiments end‑to‑end and scaling programs from insight to impact.

Analytics: Strong analytics (comfort with SQL and / or BI tools like Looker / Tableau; advanced Sheets) and fluency in causal thinking and test design.

Stakeholder management: Excellent stakeholder management and communication across technical and non‑technical audiences.

Language: Professional fluency in English is required.

Preferred Qualifications

CRM: Hands‑on with CRM / lifecycle (push, email, in‑app), segmentation, and incentive economics.

Growth‑levers: Familiarity with payments in SSA (cards, mobile money), affordability levers, and trust‑building in delivery.

Loyalty: Exposure to membership / loyalty, pricing & promo strategy, and marketplace dynamics.

Multi‑market Experience: Experience in multi‑country operating models; ability to adapt playbooks to local market realities.

Product sense: translating user friction into crisp requirements and trade‑offs.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Internet Marketplace Platforms

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