Consumer Brand Manager (Digital & Consumer-Focused)

Austell; Johannesburg; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading pharmaceutical company in Johannesburg is seeking a Consumer Brand Manager with a digital focus. You will drive brand equity through integrated campaigns across various media platforms, managing digital content and performance marketing. The ideal candidate has 3-5 years of experience in consumer brand management and possesses strong skills in digital marketing and analytics. This is an opportunity to join a dynamic team committed to making healthcare accessible.

Qualifications

• 3-5 years in consumer brand management.
• Strong digital marketing skills.
• Creative and data-driven approach.

Responsibilities

• Lead integrated consumer campaigns across digital, social, and traditional media.
• Manage digital platforms and content calendars.
• Oversee performance marketing and optimize campaigns.

Skills

Digital marketing

Analytics

Consumer insights

Stakeholder management

Education

Degree in Marketing, Communications, or Business

Job description

Consumer Brand Manager (Digital & Consumer-Focused)

Location: Parktown, Johannesburg, SA

Austell Pharmaceuticals is one of South Africa's fastest-growing pharmaceutical companies.

We're committed to improving lives through evidence, innovation, and accessible healthcare — with consumer brands trusted nationwide.

We're looking for a digital-focused, consumer-obsessed Consumer Brand Manager to strengthen the visibility and impact of our brands across all consumer touchpoints.

Role Overview

The Consumer Brand Manager will drive consumer-facing brand equity through creative, insight-led, and compliant marketing.

You will manage digital platforms, lead consumer campaigns, and ensure our brands resonate throughout the consumer journey.

What You'll Do:

• Lead integrated consumer campaigns across digital, social, and traditional media.
• Manage digital platforms, content calendars, and social media channels.
• Oversee performance marketing (SEO, SEM, paid social, programmatic).
• Use analytics and research to optimise content and campaigns.
• Coordinate consumer engagement, in-store activations, and retail partnerships.
• Collaborate with internal teams, agencies, and creative partners.
• Ensure full compliance with regulations.

Degree in Marketing, Communications, or Business.

3–5 years in consumer brand management.

Strong digital marketing, analytics, consumer insights, and stakeholder management skills.

Creative, data-driven, and highly consumer-centric.

Why Austell?

Join a dynamic, fast-paced marketing team where innovation and purpose meet.

At Austell, you'll help shape brands that make healthcare more human and more accessible.