Community Experience & Advocacy Lead Marketing · Cape Town (South Africa)

PARTECH PARTNERS; Cape Town; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A community-driven payments firm in Cape Town seeks a Community Experience & Advocacy Lead to enhance brand loyalty and community engagement. The role includes building scalable community infrastructure, executing impactful events, and ensuring cohesive experiences that resonate with small business owners. Ideal candidates will be empathetic, collaborative, and have strong technical skills in community infrastructure design. Join a dynamic team that values creativity and continuous improvement.

Qualifications

• Deep empathy for small business owners passionate about their success.
• Experience aligning and inspiring teams for exceptional experiences.
• Ability to integrate creativity and data-driven methods in execution.
• Proficient in building community infrastructure and related tools.
• Experience connecting digital marketing elements for cohesive experiences.

Responsibilities

• Design and maintain community infrastructure including CRM and communication flows.
• Develop engagement strategies and activate advocates.
• Execute impactful online, hybrid, and in-person events.
• Embed referral mechanics into engagement efforts.
• Manage KPIs and frameworks for engagement tracking.

Skills

Empathy for small business owners

Collaboration

Data-driven thinking

Strong technical skills

Understanding of digital marketing

Tools

HubSpot

Zoho

Job description

Who we are

Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.

We’re the payments provider for over 200,000 self‑employed people and process over US$3 billion annually.

We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together.

Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.

We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem‑solver, with big ideas, a passion for doing good, bright, grounded and courageous; you’re likely to thrive at Yoco.

We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving – and we’re doing it fast.

About the Brand Marketing team

At Yoco, we’re guided by our goal to create mental availability for the brand – showing up across the category entry points that matter most to merchants. We build and protect the distinctive assets that make Yoco recognisable, human, and top of mind when it counts.

We’re building a team that knows its purpose, tells real merchant stories, experiments boldly, scales what works, and moves the whole business in the same direction. A team defined by its craft, its culture, and its collective drive to do exceptional work. Let’s grow.

About the role

As a Community Experience & Advocacy Lead, you will strengthen Yoco’s brand and merchant loyalty by building a connected community and delivering high‑impact experiences that drive advocacy, engagement, and long‑term value beyond product use.

What you will be doing

• Design, build, and maintain scalable community infrastructure including CRM, segmentation, and personalised communication flows.
• Develop a tiered engagement strategy, identify and activate high‑potential and influencer merchants to amplify brand advocacy.
• Conceptualise and execute high‑impact online, hybrid and in‑person events that drive brand connection, learning, and referrals. Develop and maintain a scalable event toolkit. Manage partner relationships to ensure consistent and high‑quality execution.
• Embed referral mechanics into community engagement efforts and merchant journeys to drive organic growth through advocacy.
• Integrate community, events, PR, brand, and merchant value initiatives into a cohesive ecosystem that amplifies impact.
• Establish and manage KPIs, feedback loops, and reporting frameworks to track engagement, ROI, and continuously optimise.

About you

You bring a marketer’s creativity, a community builder’s empathy, and an operator’s discipline. You take pride in crafting meaningful experiences — from intimate conversations to large‑scale activations — that strengthen connection and trust. You combine analytical curiosity with execution excellence, ensuring every initiative ladders up to brand love and business value.

• You have deep empathy for small business owners and a passion for helping them thrive through meaningful experiences.
• You’re a collaboration catalyst — able to align and inspire cross‑functional teams to deliver exceptional merchant experiences.
• You thrive where creativity meets execution, combining data‑driven thinking with hands‑on innovation. You’re comfortable building things from scratch, experimenting, and iterating to continuously improve results.
• You have strong technical skills, with experience designing, building, and maintaining community infrastructure, including landing pages, CRM, segmentation, and personalised communication flows (HubSpot, Zoho, or similar).
• You have a deep understanding of digital marketing and experience building a small marketing function from the ground up, connecting all its parts effectively and creating cohesive experiences that drive engagement across both online and offline channels.

You believe advocacy is earned through consistency, care, and meaningful connection, and you take pride in creating experiences that spark belonging and brand love.

The people we’re looking for

We’re looking for people who want to grow and have a thirst for learning. As Yoco grows, we hope they stay with us for the long‑term.

Building solutions for a more equal society is a daunting task - and it’s not for everyone. We never stop pushing, we break things to rebuild, and we challenge ourselves and our teammates. We start over, we constantly evolve – and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human.

So, who are you? You’re someone who resonates with our mission and our values, and you’re relentlessly effective in your execution.

You’re a curious problem‑solver with a passion for doing good. You’re bright, grounded, experimental and bold. You play open cards and get stuck in. You’re not afraid of change. You close the loop.

At Yoco, we laugh, embrace each other’s quirks, and support one another’s growth, all while staying authentic.

If this sounds like your kind of challenge, apply below and come grow with us.

We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.

Location: Cape Town (South Africa)