In addition, will ensure high-quality execution, timely delivery and consistent brand alignment to support the company’s broader Transformation Fund rollout plan and stakeholder mobilisation efforts.
Outputs
- Project approach & working model
- Be embedded within the company’s Marketing & Communications team and Transformation Fund PMO.
- Be on-site at the company offices as required for collaboration, content sign-offs and stakeholder briefings.
- Participate in weekly status meetings and provide regular progress updates.
- Work in alignment with the company’s CI, messaging framework, content formats and approval processes.
- Focus on execution, coordination and content production.
Scope of Work and Core Deliverables
A. Campaign Execution & Content Roll‑Out
- Consistently produce high-quality communications output.
- Implement the Transformation Fund communications calendar (weekly, monthly, thematic) across all channels.
- Draft, edit and design day‑to‑day content including:
- Press statements, media alerts and talking points
- Social media posts, captions and graphics (LinkedIn, X, Facebook, Instagram)
- Internal staff updates and stakeholder newsletters
- Website / microsite updates (news items, FAQs, downloads)
- Ensure content adheres to the company CI, tone and Transformation Fund key messages.
- Manage approvals, version control and content sign‑off workflows.
- Seamless coordination across the Transformation Fund workstreams.
B. Media Relations & Publicity
- Increase visibility and credibility of the Transformation Fund and strengthen media presence and stakeholder awareness.
- Conduct daily media monitoring and compile short weekly summaries where required.
- Draft, refine and distribute approved press releases.
- Arrange and facilitate media interviews, briefings and coverage opportunities.
- Build and maintain media lists, journalist contact sheets and sector‑specific databases.
- Prepare media kits, Q&A, fact sheets and CEO / spokesperson briefing notes.
- Track media pickup, sentiment and impact.
C. Digital Presence & Social Media Management
- Support day‑to‑day management of the Transformation Fund’s digital platforms:
- Posting and scheduling social media content
- Updating website / microsite pages (content, documents, banners)
- Community management (responses, FAQs, inbox management) in consultation with the company.
- Compile weekly digital analytics with insights and actionable recommendations.
- Identify opportunities for optimisation (timing, creative, messaging, channel mix).
- Improve digital engagement metrics.
D. Stakeholder Engagement & Event Support
- Provide communication support for stakeholder roadshows, summits, roundtables or provincial engagements.
- Manage event‑related tasks including:
- Media invites, RSVP lists and guest communication
- Branding requirements, banners, signage and collateral
- Photography / videography coordination
- Webinars and online information sessions
- Compile post‑engagement communication such as minutes, summaries or follow‑up emails.
- Develop presentation decks, briefing packs, toolkits and messaging documents for stakeholder interactions.
E. Collateral Development & Production Management
- Coordinate design, layout and production of:
- Brochures, flyers, fact sheets, FAQs
- Posters, banners, pull‑ups and branded templates
- Multimedia content (short videos, scripts, photo briefs)
- Ensure consistent visual identity for the Transformation Fund and alignment with the company brand standards.
F. Reporting, Documentation & Analytics
- Produce monthly progress reports.
- Submit a final close‑out report at the end of the 36‑month period, consolidating:
- Performance metrics
- Impact achieved
- Lessons learned
- Content archive and handover materials for continuity.
Experience / Skills Required
- A minimum of 10 years of relevant experience in Marketing and Communications, with at least 3 years in a leadership capacity.
- Experience in the financial services sector is essential.
- Proven success in developing and implementing impactful marketing strategies that drive brand awareness and enhance customer engagement.
- Strong leadership and team‑building skills.
- In‑depth experience in designing and executing marketing strategies across various channels.
- Excellent communication and stakeholder engagement skills.
- Strong ability to develop and deliver innovative marketing solutions.
- Proficient in budget planning and financial oversight.
- Deep understanding of marketing tools and techniques to enhance organisations visibility, reputation and public profile.
- Strategic and creative thinker with a flair for brand storytelling and innovation.
- Experience in representing an organisation at public engagements and industry events.
- Creative thinker with proven experience of working on diverse and wide‑ranging communication strategies including all forms of media.
- Broad expertise in multi‑platform communication strategies, including digital, print and social media.
- Quick to learn and adopt new platforms and technologies.
- Strong PR, media relations and content development capability.
- High‑quality writing, editing and messaging skills.
- Social media management experience (corporate / government).
- Stakeholder engagement and event coordination.
- Ability to work in a structured, fast‑paced environment.
- Familiarity with government communication and transformation narratives is advantageous.
Personal Attributes / Behaviours / Attitudes
- Strong attention to detail.
- Excellent communication and influencing skills.
- Ability to work in a fast‑paced environment.
Cognitive Competencies
- Creativity / Innovation.
- Aesthetic Judgement.
- Strategic thinking with a results‑oriented approach.
- Solution orientated and can think outside the box.
Intrapersonal and Interpersonal Competencies
- Flexible and adaptable.
- Confident.
- Dynamic and energetic.
- Adaptable and resilient.
- Proactive and self‑motivated.
- Strong collaborator and team player.
Leading / Managing Competencies
- Talent development and management.
- Project management and organisational skills.
- Budget management experience.
- Planning and Organising.