Client Partner, East & West Africa - Global Business Solutions (Johannesburg based)

TikTok; Johannesburg; Remote; ZAR 300,000 - 400,000; Full time

Job summary

A leading social media platform is seeking a Client Partner for Southern Africa, focused on building partnerships and driving revenue in Kenya and Nigeria. The ideal candidate has strong consultative sales skills, a deep understanding of the digital marketing landscape, and a proven ability to exceed sales targets. This role demands agility in a fast-paced environment and requires regular travel. Join us in shaping our commercial presence in a growing market.

Qualifications

• Direct experience in brand advertising, media sales, and online advertising.
• Strong understanding of the SSA economy, particularly South Africa, Nigeria, and Kenya.
• Proven track record of exceeding sales targets.

Responsibilities

• Identify and secure business opportunities across SSA, mainly in Kenya and Nigeria.
• Consult with clients to understand their goals and support successful campaigns.
• Create persuasive sales presentations using market trends.

Skills

Consultative sales skills

Strategic mindset

Agility and adaptability

Influencing skills

Excellent communication

Job description

About the Team

TikTok Client Partners sit within our Global Business Solutions (GBS) organization and are responsible for building long-term, strategic partnerships with clients. This team educates brands and agencies on the commercial opportunities across TikTok, helping them connect with our user and creator communities. By leveraging innovative, high-impact ad solutions, the team delivers native, engaging experiences that drive real business results.

About the Role

This role is focused on growing TikTok’s commercial presence in Kenya and Nigeria. We’re looking for an experienced Client Partner who can effectively engage the local advertising ecosystem, including brands and media, digital, and creative agencies, in close collaboration with our reseller partner(s). The Client Partner will be responsible for market segmentation, identifying and converting prospects, and nurturing relationships. They will consult with clients to understand their goals, educate them on TikTok’s offerings, and support them in executing successful campaigns. The ideal candidate brings strong consultative sales skills, a strategic mindset, and a hands-on approach to execution. They are results-driven, agile, and able to operate in a fast-paced, constantly evolving environment.

Responsibilities

• Identify, prioritise, and secure business opportunities across SSA, mainly in Kenya and Nigeria. Drive revenue for TikTok by seeking partnerships with direct clients.
• Use a consultative approach by offering strategic media solutions to clients.
• Create compelling sales propositions utilising internal and external data for respective regions.
• Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
• Develop and implement best practices for client interaction, sales, and services.
• Storytelling, supported and backed by data; create persuasive sales presentations using market trends and case studies.
• Ensure that our clients receive the highest level of sales and operational customer service.
• Update clients on TikTok products and developments, and educate clients and agencies on best practices.

Minimum Qualifications

• Direct experience in brand advertising, media sales, and/or online advertising, with a strong understanding of the SSA economy, particularly South Africa, Nigeria, and Kenya.
• Deep expertise in social media, mobile apps, and digital marketing, including auction-based and biddable media.
• Proven track record of exceeding sales targets and driving revenue growth.
• Demonstrated ability to influence and win support from key internal and external stakeholders.
• Willingness and ability to travel to Kenya and Nigeria at least once per quarter.

Preferred Qualifications

• Ability to perform well in a highly dynamic, rapidly changing environment.
• Creative, outside-the-box thinker and strategist.
• Excellent communication and presentation skills.
• Passion for TikTok marketing, and up for the challenge of building something from the bottom up.