Chief Operating Officer

Happy Koala Llc; Cape Town; On-site; ZAR 600 000 - 750 000; Full time

Job summary

A leading natural health brand is seeking a Chief Operating Officer (COO) to drive global growth and operational excellence. This remote-first role requires a strategic leader with experience in high-velocity environments, responsible for P&L accountability and cross-functional execution. The ideal candidate will have a proven track record in scaling organizations and building high-performing teams. Join us to make a significant impact in the natural health industry.

Benefits

Strong salary package

Attractive bonus structure

Remote-first culture

Qualifications

• Experience as COO, VP Ops, or GM in a DTC or CPG brand.
• Strong understanding of P&L accountability and revenue growth.
• Ability to thrive in fast-paced, high-velocity environments.

Responsibilities

• Own the P&L across all regions and optimize growth metrics.
• Professionalize and scale the organization by building high-performing teams.
• Drive execution across various functions including marketing and operations.
• Launch new products and enter new markets for further growth.
• Connect vision to action and strategy to systems.

Skills

Leadership

Operational Excellence

Cross-functional Collaboration

Strategic Thinking

Job description

Chief Operating Officer (COO) – The Opportunity of a Lifetime

Location: Global / Remote-First

Industry: Direct-to-Consumer | Natural Health | eCommerce

Stage: Proven Market Leader | High-Growth | Ready to Scale to the Next Level

We’re not hiring a “COO” in the traditional sense. We’re looking for a strategic operator who thrives in chaos, scales with precision, and wants to help shape one of the world's most exciting natural health brands as it enters its next phase of global growth.

This is a business with serious traction—millions of loyal customers, a presence in 34 countries, and a product line that’s earned us over 91,424 positive reviews. We’ve built something rare and now we’re ready to systemize, scale, and expand our impact.

What You’ll Do

• Own the P&L across all regions — optimize margin, CAC:LTV, fulfillment, and logistics
• Professionalize and scale the org — clarify roles, reduce complexity, build high-performing teams
• Drive cross-functional execution across marketing, ops, product, and CX
• Build the future — launch new products, enter new markets, and execute growth with precision
• Be the glue — connect vision to action, strategy to systems, people to performance

This Is for You If:

• You’ve led at scale — ideally COO, VP Ops, GM or similar at a DTC or CPG brand with strong revenue and operational complexity
• You combine big-picture thinking with an obsession for process, precision, and execution
• You’ve built teams, held P&L accountability, and own outcomes like a founder would
• You’re excited by high-velocity environments and love solving hard problems in motion
• You’re hungry, humble, emotionally intelligent, and ready to help take a great company to world-class

Why Join Us?

• Massive impact: Step into a high-performing business and help scale it globally
• True partnership: This is a seat at the table, with real autonomy and strategic influence
• Deep purpose: Our products transform lives — and our customers tell us every day
• Global team, remote-first culture, and ambitious roadmap ahead
• Room to run: We move fast, think long-term, and build with intent
• A strong salary package with an attractive bonus structure